ADVISORY/Wheelhouse Executives Host Financial Services Webinar On Driving Profitability of Personalization.Business/Technology Editors ADVISORY...for Thursday Thursday: see week. (Nov. 2) --(BUSINESS WIRE) Wheelhouse wheel·house n. See pilothouse. wheelhouse Noun an enclosed structure on the bridge of a ship from which it is steered Noun 1. explores case studies of how financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. firms are using personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. to learn more about their customers and gain a competitive edge
What: Wheelhouse Corporation, a marketing
infrastructure services firm, today
announced that company executives will be
hosting a financial services webinar
entitled "Profiting from Personalization."
The webinar will use real world case
studies to examine the difficulties and
challenges that financial services firms
are facing regarding the collection,
analysis and application of customer data,
and how Wheelhouse addresses these
concerns.
The Internet has become the critical
channel for financial services companies to
interact with their current and prospective
customers. The new competitive advantage
for these companies is the ability to truly
tailor their offers to customers. Companies
are realizing that the capability to
analyze and use customer data effectively
is the key to attracting and retaining
customers. Wheelhouse's webinar is being
offered to help companies learn how to turn
personalization into profit, and to close
the knowledge gap.
Who: David Cameron, Vice President Of Database Integration
Services and Michael Bernstein, Director Of Marketing
Strategy.
Who should
attend: Senior marketing professionals and senior IT
professionals responsible for planning their
organization marketing and technology direction.
When: Thursday, November 2, 2000, 11 a.m. Pacific/2:00 p.m.
Eastern
How: To register for the Webinar go to www.wheelhouse.com and
click on the link under Wheelhouse Buzz.
Interviews: To schedule an interview, contact Samantha Stowell at
781-356-7139.
About Wheelhouse Wheelhouse Corporation is a marketing infrastructure services firm that enables strategic innovation in customer interaction. The company designs, implements and manages Internet marketing See Internet advertising. solutions, leveraging partners' leading Web marketing software. Using the company's fiber-linked application management centers (AMCs), cross-trained Wheelhouse consulting teams bring real-world experience to client engagements and rapidly deliver practical solutions designed to meet customers' specific business needs. After deployment, AMC (Advanced Mezzanine Card) See AdvancedTCA. staff remotely manage, apply and extend these solutions for optimized marketing performance. Wheelhouse was incorporated in September 1999 and is financed by leading venture capital firms Name Location Founding date Managing Partners/Directors Specialty Capital managed 5AM Ventures Menlo Park, CA; Waltham, MA 2002 John Diekman, PhD (managing partner), Scott Rocklage, PhD (managing partner), Andrew Schwab (managing partner) life sciences $200M [1] , global investment banks The following is a list of investment banks Financial conglomerates Large financial-services conglomerates combine commercial banking and investment banking, and sometimes insurance. and strategic corporate investors Noun 1. corporate investor - a company that invests in (acquires control of) other companies company - an institution created to conduct business; "he only invests in large well-established companies"; "he started the company in his garage" . For more information visit www.wheelhouse.com or contact Wheelhouse at info@wheelhouse.com or telephone 781-505-3000. |
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