ADVISORY/What's on the Minds of Buckeye Fans?; Yahoo! Search Tells All --Well, Almost All-- During Friday's OSU Homecoming Parade and Pep Rally.

Business Editors/High-Tech Writers

ADVISORY...for Friday (Oct. 17)

--(BUSINESS WIRE)

Something New is in the Air During Ohio State's

Homecoming Parade this Friday

WHAT:  There is going to be something new in the air on Friday
       (Oct. 17) during the Ohio State University homecoming parade
       and pep rally, and chances are the annual event has yet to see
       an entry this long or this revealing. Yahoo! -- the Internet's
       popular search service -- is making its debut in the OSU parade
       with a 15-foot Traveling Search Billboard and a 30-foot
       floating Search Bar.

       Yahoo!'s Traveling Search Billboard, a 15-foot video cargo
       truck, will reveal updated animated Ohio State-related search
       results along the back -- and Buckeye fans might be surprised
       by what other OSU fans are searching for. Also during the
       parade, bringing literal meeting to the parade term "float," a
       30-foot long Yahoo! Search bar balloon will be flying behind
       the Traveling Billboard on the parade route. The search bars
       seen on both the truck and the balloon appear identical to the
       ones used by millions each day on Yahoo!.

       Some of the OSU-related searches parade-goers will see on the
       Traveling Billboard: top Buckeye Traditions Searches ("hang on
       sloopy," "OSUMB," "TBDTIBL" and more), OSU Football Legend
       Searches (No. 1 Archie Griffin) and top 2003 OSU Player
       Searches (No. 1 Tim Anderson). Listed below is a sneak peek of
       search results that will appear on the truck.

       The Traveling Billboard is fresh off visits around the country
       at popular events, including last week's California
       gubernatorial recall election, Emmy Awards, Seattle's
       Bumbershoot music festival, and the Michigan-Notre Dame
       football game -- in each case, revealing relative search terms
       around the event. The Traveling Billboard is a reflection and
       snapshot of popular searches on Yahoo! Search, which takes the
       pulse of pop culture in real-time.

WHEN:  Friday, Oct. 17, 6 - 7 pm ET

WHERE: Columbus, Ohio/OSU Campus (Starts @ The Horseshoe,
       Ends @ The Oval)

Top OSU Football              Greatest College Football
Legend Searches               Rivalry Searches

1. Archie Griffin             1. Michigan vs. Ohio State
2. Jim Parker                 2. Army vs. Navy
3. Orlando Pace               3. Auburn vs. Alabama
4. Chris Spielman             4. California vs. Stanford
5. Jack Tatum                 5. Yale vs. Harvard
6. Woody Hayes                6. Tennessee vs. Vanderbilt


2003 OSU Buckeye       Buckeye Traditions         OSU Building
Searches               Searches                   Searches

Tim Anderson           Hang on sloopy             The Horseshoe
Kyle Andrews           Let's go Bucks             Schottenstein Center
Jason Bond             OSUMB                      The Towers
Michael Jenkins        TBDTIBL                    The Stacks
Craig Krenzel          skull sessions             St. John's Arena
Jason Zwick            script Ohio                Ohio Union
Jim Otis               kegs-n-eggs                The Oval