ADVISORY/Washington Mutual Launches Retail Banking in the Big Apple in a Big Way; Killinger Rings Opening Bell At the New York Stock Exchange; Action Teller Dolls Debut in New York.News Desk, Assignment Editors ADVISORY...For Monday Monday: see week. (July July: see month. 22) --(BUSINESS WIRE)
WHO/
WHAT: Kerry Killinger, Chairman, CEO and President of Washington
Mutual, will ring the opening bell for the New York Stock
Exchange -- signaling the company's retail banking entry in
the Big Apple.
Additionally, WaMu will hand out over 3,000 Action Teller
Dolls to traders and other NYSE staff on the exchange floor at
market open.
WHEN/
WHERE: Monday, July 22 at market opening (9:25 a.m. ET;
6:25 a.m. PT), New York Stock Exchange, New York City.
Note: Video footage of the opening bell event is available via
satellite from the New York Stock Exchange beginning at
9:25 a.m. ET.
Fiber line: Waterfront #1630
Satellite: Telstar 6, Transponder 11, C-Band
WHY? WaMu is launching a new marketing campaign in the New
York-New Jersey area following its recent conversion of the
former Dime Bancorp network. The campaign will feature new TV,
radio and print advertising -- which will follow the tone of
the bank's humorous, tongue-in-cheek advertising campaigns of
the past.
Why teller dolls? The quirky Action Teller dolls have become a
symbol of the bank's corporate culture and the philosophy that
a great customer experience depends on bank tellers and other
front line employees.
|
|
||||||||||||

Printer friendly
Cite/link
Email
Feedback
Reader Opinion