ADVISORY/WRI's Seventh Sustainable Enterprise Summit: Corporate Decision-Making on Carbon Emissions.

Energy Editors/Business Editors/Environment Writers

ADVISORY...for Wednesday (March 17)

--(BUSINESS WIRE)

World Resources Institute (WRI)

WHAT:       As businesses acknowledge the need for a less
            carbon-intensive economy, they face uncertainty with the
            shape of future greenhouse gas regulations.  As part of
            WRI's Seventh Sustainable Enterprise Summit, executives
            from distinct points in the energy supply chain will
            discuss how they factor carbon emissions into their
            corporate decision-making.

WHEN:       Wednesday, March 17, 2004 from 10:45am - 12:00pm

WHERE:      Watergate Hotel
            2650 Virginia Avenue, NW
            Washington, DC 20037
            [phone]

WHO:        David Hone, climate change manager, Shell International
            Sam Smolik, vice president for environmental health &
            safety, The Dow Chemical Company
            Mark Stoler, director & counsel, environmental health &
            safety operations, General Electric

            Moderated by: Andrew Aulisi, manager, Climate Northeast,
            WRI

WHY:        Many business leaders recognize that greenhouse gases need
            to be reduced and the global economy needs to become less
            carbon intensive.  But the shape of future regulation is
            uncertain and the value of carbon reductions is unknown
            because the market is poorly formed, making it difficult
            to integrate into strategic business decisions.

            Representatives of forward-looking corporations at three
            distinct points in the energy supply chain will discuss
            how they are learning to integrate carbon value into
            business decisions today with an eye on positioning their
            business models to capitalize on both the carbon market of
            the future as well as markets for climate friendly
            products.

            WRI's Seventh Sustainable Enterprise Summit will take
            place on March 17-18, 2004 at the Watergate Hotel in
            Washington, DC. "Today's Challenges, Tomorrow's Markets"
            will bring together innovative corporate leaders and
            sustainability experts to explore solutions that
            corporations can provide in response to today's most
            pressing global challenges, and, in so doing, position
            themselves as the competitive enterprises of the future.

            For more information on WRI's Seventh Sustainable
            Enterprise Summit, please visit http://summit.wri.org