ADVISORY/Vons/Pavilions Kicks Off Drive to Increase Voter Participation Among Latino Shoppers.Business/Metro Editors ADVISORY...for Tuesday Tuesday: see week. (Oct. 3) LOS LOS Length of stay, see there ANGELES--(BUSINESS WIRE)--Oct. 3, 2000 Supermarket Chain Hopes to Reach Goal of Helping Register 500,000 Voters This Year by Providing Spanish Spanish, river, c.150 mi (240 km) long, issuing from Spanish Lake, S Ont., Canada, NW of Sudbury, and flowing generally S through Biskotasi and Agnew lakes to Lake Huron opposite Manitoulin island. There are several hydroelectric stations on the river. and English Voter Registration Voter registration is the requirement in some democracies for citizens to check in with some central registry before being allowed to vote in elections. An effort to get people to register is known as a voter registration drive. Centralized/compulsory vs. Forms in All California California (kăl'ĭfôr`nyə), most populous state in the United States, located in the Far West; bordered by Oregon (N), Nevada and, across the Colorado River, Arizona (E), Mexico (S), and the Pacific Ocean (W). Stores To help its customers beat the Oct. 10 voter registration deadline, Vons/Pavilions is adding voter registration to the shopping list of its customers. It's part of a coordinated effort to increase voter VOTER. One entitled to a vote; an elector. participation, particularly among its Latino shoppers, in this year's November elections. "We're proud to help increase voter participation in California, particularly among the Latino community," said Vons President Tom Keller. "With so many issues facing our country, we feel it's important to help our customers make their voice count." This public service initiative is part of a year-long effort where Vons has teamed up with Secretary of State Bill Jones and various voter registration groups to help increase voter participation in the election process by providing voting materials to 500,000 Vons/Pavilions shoppers. "Many potential voters don't realize they need to register to vote well in advance of Election Day," said Secretary of State Bill Jones. "With the help of Vons, we are able to deliver that message directly to Californians in their own neighborhoods." Through Oct. 10, every California Vons and Pavilions stores will have voter registration forms and information available so customers have the opportunity to register to vote this November. The supermarket chain will also have forms available in Spanish to help reach shoppers who represent a large segment of the eligible voter population. Public service announcements are being broadcast in stores through Nov. 7 to encourage shoppers to "get out the vote." Earlier this year, Vons provided more than 250,000 registration forms to customers and also ran public service announcements in stores to encourage voter participation during the California primary. In all, Vons hopes its efforts will help register half a million California voters this year. "We want to try and make voter registration as easy as buying a loaf of bread," said Keller. "Through these efforts, we hope customers will participate in one of the most fundamental privileges that we have as a nation, and that is the opportunity to vote." Vons is a division of Safeway Inc. (SWY SWY Safeway, Inc. (stock symbol) ), one of the largest food and drug retailers in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . Vons operates 327 stores in Central and Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, and Nevada.
MEDIA
OPPORTUNITY: Tuesday, Oct. 3, 2000, at 11:30 a.m.
Vons will officially kick off its voter registration
efforts with Secretary of State Jones.
LOCATION: Vons, 3461 W. Third (Third and Vermont) in Los Angeles
VISUAL: Registration of voters from the community.
SPEAKERS: Secretary of State Bill Jones,
Vons President Tom Keller,
customers
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