ADVISORY/Virtual Worlds Software Developer, blaxxun interactive, Inc., Comments on First Virtual Newscaster; Growing Use of Virtual Worlds on the Internet.

Business Editors & High-tech Writers

ADVISORY...for Thursday (April 20)

--(BUSINESS WIRE)

BACKGROUND:

On April 19, the new "cyber-anchor," Ananova, first went live to deliver virtual newscasts to her Web-viewing audience at www.ananova.com. This mainstream use of virtual reality on a Web site is a reflection of the growing demand and popularity of virtual worlds among Internet users over the last year.

WHO:

blaxxun interactive, Inc., based in San Francisco and Munich, develops virtual worlds technology that creates customized 3D environments on Web sites for community, commerce, and collaboration.

WHAT:

Discuss with a blaxxun executive how virtual worlds are becoming a part of everyday life on the Internet for both businesses and consumers. Examples include virtual shopping and virtual cities, such as Cybert own.com, where Web surfers create their own virtual experiences shared simultaneously with other Web visitors from around the world.

WHEN:

Briefings scheduled as requested.

WHERE & HOW:

Contact Susannah Humphrey at 978/475-0600 ext. 287 or [e-mail] to schedule a briefing.

WHY:

--  Educate consumers and businesses about the present and future uses
    of virtual worlds for community, commerce, and collaboration.
--  Colorful demos and screen shots for online, print, or broadcast
    media.