ADVISORY/Video Games Exhibited at Art Museums.

Business Editors

ADVISORY...

--(BUSINESS WIRE)--Aug. 9, 2001

TOPIC: A story by the New York Times says that some artists now are turning to
the video game medium to attract a younger, "hipper," audience and that museums
are starting to take notice, with new shows at a variety of venues, including
the Whitney Museum of American Art in Manhattan ("BitStreams"), the
Massachusetts Museum of Contemporary Art ("Game Show") and the San Francisco
Museum of Modern Art ("ArtCade"). Some artists in the story say that using or
modifying video game characters, often in looped media or within the actual
game, allows for a different point of view, a unique sense of space and an
opportunity to make societal or cultural statements based on the icons of an
area of youth culture. Some museum experts in the story said the art form often
allows for an interactivity rarely seen in exhibits. EXPERTS: ExpertSource can
offer several highly qualified experts to comment on this story:

Paul Cunningham is co-founder and partner in the interactive game industry's leading talent representation firms, R.E.D. and Interact. He is an expert on the history and dynamics of the industry, the game development process and the synergies between interactive games and the traditional entertainment industries. He is a member of the Academy of Interactive Arts & Sciences, a faculty member of the 2000 Game Developers Conference, and has been invited to speak on the games industry by organizations such as the World Animation Celebration and California Lawyers for the Arts. PR: Matthew Cunningham 310.643.4760, ext. 242 ;[e-mail]

Prof. Yucel Altunbasak is a professor of electrical and computer engineering who has taught at Stanford University, the Georgia Institute of Technology and San Jose State University on multimedia processing, communications systems and multimedia communications. 404/385 1341

As both a scientist and artist, Mr. Rich Gold is an expert in blending artistry with technology. His research at Xerox PARC focuses on the creation of new document genres by merging art, design, science and engineering. Additionally, Gold has contributed to studies in ubiquitous computing -- invisible, embedded and tacit computation, making technology transparent within the physical environment. He created the now renowned PARC artist-in-residence program (PAIR) which pairs fine artists and scientists together based on shared technologies. PR: Stephanie Price [e-mail]

Under President Douglas Lowenstein's direction, the Interactive Digital Software Association (IDSA) has been an effective voice in Washington D.C. on such interactive entertainment industry issues as ratings, youth violence, First Amendment and Internet content protection, and copyright protection. Lowenstein oversees the association's role in the annual E3 Expo, the world's largest and most prestigious interactive entertainment trade event. He also played a key role in the launch of the Academy of Interactive Arts and Sciences. Lowenstein is vital to all IDSA initiatives including the group's aggressive domestic and international anti-piracy campaign and consumer and industry research initiatives. The IDSA is the U.S. association exclusively dedicated to serving the business and public affairs needs of companies that publish video and computer games for video game consoles, personal computers, and the Internet. IDSA members collectively account for more than 90 percent of the $5.5 billion in entertainment software sales in the United States in 1998, and billions more in export sales of American-made entertainment software. The IDSA offers services to interactive entertainment software publishers including a global anti-piracy program, owning the Electronic Entertainment Expo trade show, business and consumer research, government relations and First Amendment and intellectual property protection efforts. PR: Amy Thompson [e-mail]

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