ADVISORY/Vice Chairman Vivian Banta to Announce Results From 2002 Study On Financial Behaviors Among Women; Media Luncheon to Be Held in New York City.

Business Editors

ADVISORY...for Oct. 22 (Tuesday)

--(BUSINESS WIRE)

Prudential Financial (NYSE:PRU):

    Do you know what these numbers represent?

    -   25 -- The average number of years women spend in
        retirement.(1)

    -   75% -- The percentage of elderly poor that are women.(1)

    -   $150,000 -- The anticipated annual cost to live in a nursing
        home by the year 2020.(2)

  If your audience includes women interested in financial security,
               this is an invitation you can't refuse.


What:   Vivian Banta, vice chairman of Prudential Financial
        (NYSE:PRU), will host a media luncheon where she will
        officially announce the results of a 2002 study on the
        financial behaviors and experience among women. Banta, who was
        recently ranked 27 on Fortune magazine's 50 Most Powerful
        Women in Business list, will also share tips and advice geared
        toward empowering women to take charge of their own financial
        future.

Who:    Members of the media whose audience includes women
        interested in financial security should attend this event.

When:   The event will take place Tuesday, October 22, 2002,
        from noon - 1:30 p.m.

Where:  Vine Restaurant
        25 Broad Street
        New York, New York


Background: Prudential's 2002 Study on the Financial
            Experience and Behaviors Among Women serves as a follow-up
            to the original study conducted in September 2000. It
            polled American Baby Boom women about their financial
            goals, knowledge and responsibilities. For more
            information and to register for the event, please contact
            Michael Arcaro at [phone]. The deadline for
            registration is Friday, October 18.

    Prudential Financial companies, with approximately $557 billion in
total assets under management and administration as of June 30, 2002,
serve individual and institutional customers worldwide and include The
Prudential Insurance Company of America, one of the largest life
insurance companies in the U.S. These companies offer a variety of
products and services, including life insurance, property and casualty
insurance, mutual funds, annuities, pension and retirement related
services and administration, asset management, securities brokerage,
banking and trust services, real estate brokerage franchises and
relocation services. For more information, visit www.prudential.com.

(1) Center for Retirement and Research at Boston College

(2) Long Term Preferred Care, Inc. - Conde Nast Currency