ADVISORY/Verizon Wireless to Launch 10-Cents-a-Minute Calls to Mexico at Media Event in Los Angeles.City Desks, News & Assignment Editors ADVISORY...for Monday Monday: see week. (April 21) --(BUSINESS WIRE)
Demonstrations of New Service to Mexico, Interviews with Spanish-
and English-speaking Customers, Verizon Wireless Officials on Tap
See Customer Reaction, Listen to Calls,
Talk to Verizon Wireless Executives
WHAT: Verizon Wireless officially launches among most competitive
Long Distance rate to Mexico in the wireless market. Promotion
available to new customers beginning April 21, and to existing
customers in early May, for monthly access fee of 10 cents a
minute and $2.99 per month. Demonstrations will include calls
to Mexico and other Latino-inspired services -- Latin ring
tones, Spanish 411, Spanish web site.
WHEN: Monday, April 21, 2003
10 a.m.-2 p.m. or later by media request.
WHERE: Verizon Wireless Communications Store
6507 Pacific Ave.
Suite 101-105
Huntington Park
323/826-9880
WHY: Special calling rates to Mexico are the first in a series of
2003 Verizon Wireless initiatives aimed at directly meeting
the needs of Latinos. Latinos represent approximately 54% of
the population in Southern California, and many have relatives
living in Mexico with whom they want to stay in touch.
PHOTO/INTERVIEW
OPPORTUNITIES:
-- New customers making calls to Mexico from the store after
signing up for the new plan.
-- Detailed demonstrations of the latest equipment, such as
Latin ring tones, Spanish text messaging, etc.
-- Spanish and English speaking representatives to address
media.
-- Festive Spanish-theme motif that is the staple of this and
many other Latino Verizon Wireless retail stores.
MEDIA MATERIALS:
Comprehensive materials, including press kit, summary media
fact sheets, telephone demos, photos.
MEDIA CONFIRMATION:
If possible, media representatives are asked to confirm their
plans to cover this event, even if tentative, by contacting
the following at their earliest conveniences: Keith Karpe,
Verizon Wireless, 949/244-4416.
About Verizon Wireless Cellco Partnership, doing business as Verizon Wireless, owns and operates the second largest wireless telecommunications network in the United States, based on total wireless customers. Verizon Wireless is the nation's leading provider of wireless communications wireless communications System using radio-frequency, infrared, microwave, or other types of electromagnetic or acoustic waves in place of wires, cables, or fibre optics to transmit signals or data. . The company has the largest nationwide wireless voice and data network and 30 million customers. Headquartered in Bedminster Bedminster may refer to:
Verizon Communications, Inc. (NYSE NYSE See: New York Stock Exchange :VZ) and Vodafone (NYSE:VOD See video-on-demand. VoD - video on demand )(LSE LSE - Language Sensitive Editor :VOD). Find more information on the Web at http://www.verizonwireless.com. |
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