ADVISORY/Valpak Joins the U.S. Postal Service to Aid Maryland, Virginia and Washington, D.C. Small Business Owners.

Business Editors

ADVISORY...for Wednesday - Friday (Oct. 15-17);

Wednesday - Friday (Oct. 22-24); Tuesday (Oct. 28)

LARGO, Fla.--(BUSINESS WIRE)--Oct. 10, 2003

Valpak(R), the North American direct mail leader, has joined the U.S. Postal Service "Business Partners for Business Solutions" program with Valpak advertising representatives bringing marketing solutions directly to U. S. post office lobbies. In a series of industry expert events, USPS Business Line consumers will be able to consult one-on-one with Valpak, the direct mail "expert," at local post offices in the Maryland, Virginia and Washington, D.C. areas during the month of October. Valpak is one of eight selected businesses to participate in this program, which targets small businesses with the crucial components to help garner more customers and grow budding enterprises.

On Tuesday, October 14, from 10 a.m. to 3 p.m. at the Laurel Main Post Office at 324 Main Street in Laurel, Maryland, Valpak representatives will be in the lobby and on-hand to answer business owner questions about advertising and developing direct mail campaigns. Sharing the advertising keys to increasing sales are Valpak owners, sales managers and representatives with decades of experience developing targeted advertising for small businesses throughout North America.

The "Business Partners for Business Solutions" program and Valpak will continue its business outreach in a test to seven other Post Offices in Maryland, Virginia and Washington, D.C., in the following schedule:

Wednesday, October 15; 10 a.m. - 3 p.m.
Twentieth St. Station Post Office
2001 M St. NW Lobby
Washington, D.C.

Thursday, October 16; 10 a.m. - 3 p.m.
Chantilly Branch
441 Brookfield Corporate Dr.
Chantilly, VA

Friday, October 17; 10 a.m. - 3 p.m.
Crystal City Station
1632 Crystal Square Arcade
Arlington, VA

Wednesday, October 22; 10 a.m. - 3 p.m.
Columbia Main Office
6801 Oak Hall Ln.
Columbia, VA

Thursday, October 23; 10 a.m. - 3 p.m.
Loch Raven Post Office
808 Glen Eagle Ct.
Towson, MD

Friday, October 24; 10 a.m. - 3 p.m.
Pikesville Finance Branch
1325 Bedford Ave.
Baltimore, MD

Tuesday, October 28; 10 a.m. - 3 p.m.
Friendship Station
4005 Wisconsin Ave., NW
Washington, D.C.

Valpak's participation in the "Business Partners for Business Solutions" program represents the company's second U.S. Postal partnership in 2003, following the ongoing "Simple Formulas(R)" campaign initiated in July. The campaign continues to connect small business owners with tips, timing and tactics to grow revenue and consumer traffic using the mail. To date, the "Simple Formulas"campaign has provided thousands of businesses throughout the U.S. with the intelligence and tools to advertise easily and cost effectively over many other traditional marketing vehicles.

As the pioneer of direct mail, Valpak brings 35 years of marketing experience to USPS Business Line consumers looking for smarter ways to reach their best customers. Businesses throughout the U.S., Canada and Puerto Rico have depended on Valpak to reach their best customers. As a finely tuned direct marketing vehicle, Valpak offers advertisers the advantage of pinpointing their most desirable audiences geo-demographically through National Trade Areas(R). Advertisers in the blue envelope utilize Valpak's cooperative mailing, sharing the cost of postage and lowering the cost of direct mail advertising to pennies per household. Valpak representatives throughout North America work with business owners every day assisting them with their advertising and marketing needs by providing measurable advertising.

Founded in 1968, Valpak Direct Marketing Systems, Inc. has grown into the leading direct marketing company in North America with more than 200 franchises. The familiar blue envelope delivers savings to nearly 50 million homes across the United States, Canada and Puerto Rico. More local savings can be found on Valpak.com, the company's Internet site since 1998. This year, Valpak was again named Entrepreneur magazine's "No. 1 Direct Mail Advertising Service" provider in its Franchise 500 listing. Valpak is owned by Cox Target Media, a division of Cox Newspapers, which is a subsidiary of Atlanta-based Cox Enterprises, Inc.

NOTE: For more information regarding Cox Target Media and Valpak, please contact Meg Forehand at 727-399-3082 or visit the News Center at Cox Target Media's Web site http://www.coxtarget.com/news.