ADVISORY/V.I.P. `Sneak Peek' of the Newly Redesigned Online Interactive World for Girls: Barbie.com.Business/Entertainment/Lifestyles Editors ADVISORY...for Tuesday Tuesday: see week. (July July: see month. 25) --(BUSINESS WIRE)
Relaunch Focused on Engaging, Enchanting and Empowering Girls While
Creating a Safe Online Experience
WHAT: Be the first to see the newly redesigned Barbie.com, one of
the top 10 sites on the Web for kids, before it officially
goes "live"!
Girls (Barbie.com Board of Directors), parents and Internet
leaders (marchFIRST and Macromedia) partnered with Mattel to
bring the spirit of the Barbie brand to a creative and
interactive world online.
Key media get the first, exclusive glimpse of Barbie.com's
world during this year's Flashforward2000 & Flash Film
Festival.
INTERVIEW/PHOTO OPPS:
-- Meet Christina DeRosa, VP Web site & Media Content,
Barbie/Girls' Div., Mattel
-- Talk to three of the Barbie.com Board of Directors (ages 6, 8
and 11) who helped redesign the site
-- Meet Natalie Zee, Interactive Design Director, marchFIRST
-- Gayle Pietras, Senior Marketing Manager for Macromedia
Generator
-- Be a part of the first demo into the exciting, interactive
world of Barbie.com
WHEN: Tuesday, July 25, 2000
1:00 p.m. - Media Check-in
1:15-1:45 p.m. - Private unveiling of Barbie.com's hi-tech
make-over
WHERE: New Yorker Hotel, Crystal Room, 2nd Floor
481 8th Avenue
212/971-0101
(8th Avenue at 34th Street)
VIP RSVP:
Dimitri Czupylo, 310/444-1365
Ron Roecker (on-site), 310/503-0408
Barbie Barbie in full Barbara Millicent Roberts A plastic doll, 11.5 in. (29 cm) tall, with the figure of an adult woman that was introduced in 1959 by Mattel, Inc., a southern California toy company. .com's mission is to engage, enchant and empower empower verb To encourage or provide a person with the means or information to become involved in solving his/her own problems girls. We inspire girls to be creative and explore their individual interests through a variety of exciting activities, from online art to interactive games. Most importantly Adv. 1. most importantly - above and beyond all other consideration; "above all, you must be independent" above all, most especially , Barbie.com provides a safe environment for girls to play online. We encourage parents to be a part of their child's experience. Flashforward A 'flashforward' (or prolepsis, also sometimes known as flash-forward or flash-ahead) in a narrative occurs when the primary sequence of events in a story is interrupted by the interjection of a scene representing an event expected, projected, or 2000 & the Flash Film Festival are intended to inspire, educate, and empower participants to take their skills to new heights. For more information, go to www.flashforward2000.com. |
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