ADVISORY/Using Data Intelligently to Build a Successful Customer Loyalty Program Featured at October DMA Conference in San Francisco.

Business Editors

ADVISORY...for Tuesday (Oct. 22)

Direct Marketing Association Conference

--(BUSINESS WIRE)

    Who and What:

    Carolyn Goodman, vice president of strategic and creative services
    at 360 Group, a full service direct marketing company in San
    Rafael, California will present a case study about how the
    intelligent use of data helped build a more strategic and valuable
    customer loyalty program for Universal Studios Hollywood.

    Where: The Direct Marketing Association Annual Conference
           and Exhibit (October 20-23, 2002)
           Moscone Center, San Francisco

    When:  Tuesday, October 22, 2002
           2:15 p.m. to 3:15 p.m.

    Why:

    In an industry built on the use of data, it's critical to know
    exactly how data can be used and the techniques for using it more
    effectively. This presentation by Ms. Goodman is designed to:

    -- increase the understanding of the role customer data plays in
       being able to predict response rates.

    -- show how to apply customer behavior, demographic and
       psychographic insights into the creative process appropriately.

    -- offer a guide on how to set up a complex testing matrix for
       maximum learning.