ADVISORY/Unica and Peppers & Rogers Group to Host Live Webinar on New Marketing Rules for CMOs.

Business Editors/High-Tech Writers

ADVISORY...for Wednesday (June 16)

--(BUSINESS WIRE)

Unica Corporation

WHAT:   "New Rules, New ROI - Imperatives for the Modern CMO," a free
        Webinar hosted by Unica Corporation and Peppers & Rogers Group

WHEN:   Wednesday, June 16, 2004
        11:30 a.m. - 12:30 p.m. Eastern Time

WHY:    The rules have changed. Multiple marketing channels,
        government regulations and rising customer expectations have
        compelled CMOs to rely on a new set of decision-making
        criteria for determining marketing mix, optimizing spend and
        allocating resources. This new benchmark is the value of a
        customer base. By understanding the value and needs of
        individual customers, CMOs can tie marketing processes to
        customer profitability and drive campaigns that cut through
        the clutter. The results are cost-saving efficiencies and
        maximum ROI in the form of Return on Customer.

WHO:    Yuchun Lee, CEO and Co-founder of Unica Corporation, and Don
        Peppers, Partner at Peppers & Rogers Group, will explore what
        marketing decision makers need to know in order to make more
        informed decisions from both customer strategy and marketing
        technology perspectives.

HOW:    Register now at
        http://www.1to1.com/ct.aspx?f=20001482/-1/1172/12HLK4

About Peppers & Rogers Group

Peppers & Rogers Group is a global management consulting firm recognized as the world's leading authority on customer-based business strategy. Founders Don Peppers and Martha Rogers, Ph.D. are the co-authors of the seminal publication on CRM, The One To One Future, and a series of business books that further develop the unique one-to-one methodology espoused by their firm. Through the leadership of president Steve Skinner, the firm has strengthened its unique methodology dedicated to helping enterprises leverage customer data to drive profits and build more valuable relationships. Peppers & Rogers Group helps clients identify differences within their customer base and use that knowledge to gain a measurable and sustainable competitive advantage. Led by 1to1(R) Magazine, Peppers & Rogers Group's independent media division extends its thought leadership and client experience to more than 250,000 readers weekly through an array of print and interactive publications.

Peppers & Rogers Group is headquartered in Norwalk, Connecticut, with a domestic and international network of nine offices. The firm maintains a global client list that includes AT&T Wireless, Bayer Corporation, Bentley Systems, BMW, Boise Office Solutions, DuPont, Ford Motor Company, Hewlett-Packard, Jaguar Cars, Lowe's, Merial, Roche, Scottish Power, Telesp, The United States Postal Service, Verizon, Visa International, Volvo and Wolters Kluwer. www.1to1.com.

About Unica

Unica Corporation's enterprise marketing management software, Affinium, powers marketing innovation for more than 300 companies worldwide. With Affinium's resource management, campaign management and customer analysis software, leading companies deliver customer-focused marketing at lower cost, faster and with improved results. Affinium provides a complete platform to transform the entire marketing process - from budgeting and planning, to project management and workflow, to real-time execution, to closed-loop reporting - for brand, product, direct and event marketing. Customers include ABN AMRO, AIG, Bank of Montreal, Choice Hotels, Cintas, EDF, Lands' End, Medco Health Solutions, Nordstrom, Scotiabank, SNCF and Tribune. Unica delivers customer success through offices across the U.S., Europe, Asia and Australia and a network of world-class partners. For more information, call 781-839-8000 or visit www.unica.com.

Unica is registered in the U.S. Patent and Trademark Office. Unica Affinium, Affinium, Affinium Campaign, Affinium Campaign Collaborate, Affinium Campaign eMessage, Affinium Campaign Interact, Affinium Campaign Optimize, Affinium Leads, Affinium Model, Affinium Plan, Affinium Mart, Universal Dynamic Interconnect, Interconnect Modules, Marketic, Powering Marketing Innovation, Customer Value Maximization, MAP, and One-to-One Optimization are trademarks of Unica Corporation. All other trademarks are the property of their respective owners.