ADVISORY/UCSF To Dedicate Mission Bay Campus at Festive Event October 28.

News Editors/Calendar Editors

ADVISORY...for Tuesday (Oct. 28)

--(BUSINESS WIRE)

UCSF will officially launch its new UCSF Mission Bay Campus with a festive celebration and dedication ceremony on Tuesday, October 28.

More than 400 faculty, staff, and invited friends are expected to join UCSF leadership at this special event.

Highlights include a dedication ceremony hosted by Chancellor J. Michael Bishop, announcement of the largest contribution from individual donors in UCSF history, a look at the future campus via a dramatic display of weather balloons marking all building locations, and presentations by scientists.

Media are invited to cover. Interviews with campus leadership and scientists available.

DATE: Tuesday, October 28, 2003

LOCATION: UCSF Mission Bay is located just south of Pac Bell Park,

near 16th and 3rd Streets in San Francisco

TIME: 2:00 to 4:30 PM (Celebration and Dedication)

7:00 to 7:30 PM (Annual Meeting and Dinner)

HIGHLIGHTS AND PHOTO OPPORTUNITIES:

2:00 to 4:00 PM

-- Sights and sounds of a street fair (salsa band and food carts)

-- "Evolution and Architectural Vision of UCSF Mission Bay,"

presented by Steve Wiesenthal, campus architect and associate

vice chancellor for capital projects

-- "Building Community Partnerships That Work," presented by

Lisa Gray, UCSF Community and Governmental Relations

-- Research "show and tell" by scientists:

- "Studying Addiction in Fruit Flies," by Ulrike Heberlein, PhD,

anatomy

- "Identifying Causes and Discovering Treatments for Common Lung

Diseases," by Dean Sheppard, MD, UCSF Lung Biology Center

- "Genes, Behavior and the Sense of Smell," by Cori Bargmann,

PhD, anatomy

- "Pharmacogenetics: How Genes Affect the Way People Respond to

Medicine," by Maya Leabman, PhD, post-doctoral fellow.

4:00 to 4:30 PM

-- Dedication ceremony led by UCSF Chancellor J. Michael Bishop

-- Announcement of the largest contribution from individual

donors in UCSF history.

-- San Francisco Mayor Willie Brown and other elected officials

expected to participate.

-- Dramatic and colorful release of weather balloons: 14 blue and

gold weather balloons will be moored on 40-foot tethers to

mark the location of each campus building.

-- Unveiling of a pyramid sculpture to mark the official opening

of Koret Quad, a 3.2-acre green at the center of the new UCSF

Mission Bay.

-- Unveiling of a dedication paver with the date of the event.

-- Performance by Touch of Class Choir from San Francisco's

Phillip and Sala Burton Academic High School

7:00-7:30 PM

-- UCSF Foundation Annual Meeting and Dinner: Media are invited

to shoot photos and video at this event, which will take place

in a special tent set up at the UCSF Mission Bay site. The

event acknowledges donors who have given collectively $230

million to date to make UCSF Mission Bay possible.

PARKING: Reporters and photographers covering the event should check-in at the parking kiosk for directions to the media parking area. Parking lot entrance is on 16th Street, west of 3rd Street.

UCSF Mission Bay -- a 43-acre health sciences campus that is changing San Francisco urban landscape and moving biomedical research in new directions -- is the centerpiece of the city's 303-acre Mission Bay development project.

For more information call UCSF News Services at 415-476-2557