ADVISORY/Turner's Atlanta Thrashers and Turner Entertainment Group to Debut Rotor-Powered Cyber Ice Webcast on November 17.High-Tech and Sports Editors ADVISORY...for Friday (Nov. 17) ATLANTA--(BUSINESS WIRE)--Nov. 17, 2000 New Live, Interactive Internet Program to Accompany Turner South Network Simulcasts During Selected Thrashers Games Tonight, the Atlanta Thrashers The Atlanta Thrashers are a professional ice hockey team based in Atlanta, Georgia. They are members of the Southeast Division of the Eastern Conference of the National Hockey League (NHL). Their home arena is Philips Arena. and Turner Entertainment Group will welcome hockey fans as they bring new, highly participatory programs -- featuring live interaction with players, audience polls, interactive trivia, and prizes -- to Internet audiences. The program debuts Nov. 17 at 7:30 PM Eastern time. Join NHL's first interactive Webcast by visiting www.atlantathrashers.com. Turner Entertainment Group, a division of Turner Broadcasting System Turner Broadcasting System, Inc. (often abbreviated TBS Networks or TBS, inc.) is the company managing the collection of cable networks and properties started by Robert Edward "Ted" Turner from the mid-1970s to the late-1990s. , Inc., is developing the 12-show series with Rotor (www.rotor.net), the LA-based interactive Internet broadcast technology company. The Rotor-powered Internet programs, called Cyber Ice, will be simulcast during 12 Atlanta Thrashers TV broadcasts on the Turner South network. WHAT: Online Atlanta Thrashers Interactive Webcast -- Live NHL action The Cyber Ice online programs will feature a mix of different interactive elements presented to viewers via the Rotor Player (available for free at www.atlantathrashers.com and www.rotor.net). The live Cyber Ice Webcasts will feature: -- Real-time fan polls -- Direct talk-back with participants, players, coaches and management -- An integrated Web browser -- Specially designed chat rooms that let viewers interact with other fans -- Capability to directly influence the content of the program with real-time feedback WHEN AND HOW: -- The first Webcast is scheduled for Nov. 17, from 7:30 PM to 11:00 PM Eastern time. -- Fans can join the live Webcast by going to www.atlantathrashers.com; viewers are advised to log on 15 minutes before the program starts to download the Rotor Player. WHO: About Turner Broadcasting System, Inc. Turner Broadcasting System Inc., a subsidiary of Time Warner Inc., is a major producer of news and entertainment products around the world and the leading provider of programming for the basic cable industry. About The Atlanta Thrashers NHL NHL Non-Hodgkin's lymphoma, see there Team The Atlanta Thrashers are a division of Turner Broadcasting System, Inc. a Time Warner Company. The Thrashers are the 28th NHL franchise and play in the Southeast Division of the Eastern Conference along with the Carolina Hurricanes The Carolina Hurricanes are a professional ice hockey team based in Raleigh, North Carolina. They are members of the Southeast Division of the Eastern Conference of the National Hockey League (NHL). , Florida Panthers For the animal species by this name, see . The Florida Panthers are a professional ice hockey team based in the Ft. Lauderdale, Florida suburb of Sunrise. They are members of the Southeast Division of the Eastern Conference of the National Hockey League (NHL). , Tampa Bay Lightning The Tampa Bay Lightning is a professional ice hockey team based in Tampa, Florida, USA. It is a member of the Southeast Division of the Eastern Conference of the National Hockey League (NHL). and Washington Capitals The Washington Capitals are a professional ice hockey team based in Washington, D.C.. They are members of the Southeast Division of the Eastern Conference of the National Hockey League (NHL). . About Rotor Based in Los Angeles, Rotor develops and markets the Rotor System, a groundbreaking new service that allows for the creation and large-scale distribution of live, online, interactive broadcasts. By enabling viewers to actively influence and participate in programs, Rotor's service will stimulate the development of a broad range of new entertainment opportunities and audiences on the Internet. For more information and live demonstrations, visit www.rotor.net. Major entertainment firms are increasingly embracing Rotor's technology to develop a new form of highly participatory, interactive online programming. Rotor's software platform enables premium content providers to easily develop interactive programs and reliably reach mass Internet audiences, while providing show producers with the tools to communicate directly with the live audience and manage viewer input on the fly. The Rotor platform has also been used by the WB Network, Sony Pictures Family Entertainment, ZDTV ZDTV Ziff Davis Television , and CNET (body) CNET - Centre national d'Etudes des Telecommunications. The French national telecommunications research centre at Lannion. . Stan Lee Media Stan Lee Media (SLM) was an Internet-based creation, production and marketing company that created branded super hero franchises for applications in all media. Its 165 man animation production studio was based in Los Angeles, California from 1998- 2001. has also announced a deal with Rotor to develop interactive programs. Forrester Research estimates interactive entertainment will be a $20 billion business in four years, up from $675 million in 1999. |
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