ADVISORY/Top Executives From iMediation to Present at Managing Channel Conflict Conference in San Francisco.

Business/Assignment Editors & High-Tech Writers

Managing Channel Conflict Conference

ADVISORY...for Wednesday (Nov. 8)

--(BUSINESS WIRE)

Senior Vice President International, Bob Patterson, and

Vice President Corporate Development, Bruce Miller, Showcase

Collaborative Selling Solutions for Global eBusiness 

What: The Managing Channel Conflict Conference is dedicated to

exploring the obstacles retailers and manufacturers face when

selling online. Executive presentations delivered by

iMediation's executive team, will illustrate how businesses

can effectively collaborate with their business partners, both

online and through traditional brick and mortar retail

channels, to better meet the needs of end customers.

Who: Bob Patterson, conference chairman and senior vice president

international, will provide opening remarks that address the

state of online retail and how companies can more effectively

implement a cross-channel collaborative selling strategy.

Additionally, Patterson will lead the interactive workshop

"The Prescription to Eliminating Channel Conflict:

Collaborative Commerce," focusing on advanced techniques for

managing brands and business partnerships online. Topics to be

discussed include: providing customers with a consistent and

trusted buying environment through the development and

presentation of 'store-within-a-store' co-branded Web sites;

increasing traffic and sales through targeted product and

service offerings; and analyzing online shopping information

to better meet the needs of business partners and customers.

Attendees are certain to walk away with a better understanding

of channel management and winning strategies for driving site

traffic and maintaining brand equity.

Wednesday, Nov. 8, 2000, 8:45 a.m. -- Opening Remarks

Friday, Nov. 10, 2000, 3:00-6:00 p.m.

Bruce Miller, vice president corporate development, will

present "Resolving Channel Conflict in the Age of eBusiness,"

highlighting strategies for eliminating channel conflict by

effectively collaborating with business partners. Companies

will learn how to implement cross-channel sales and marketing

strategies that will enable them to maintain their brands'

look and feel when selling through partners online; leverage,

as well as to develop new sales and distribution channels; and

to gain greater visibility into the performance of these

channels. Miller will be joined by Jan Rimmel, director of

trade promotions at Hasbro, Inc., who will provide a first

hand account of how her company will work with their resellers

to drive qualified traffic, eliminate channel conflict and

increase online revenues.

Wednesday, Nov. 8, 2000, 4:45-5:30 p.m.

Where: Managing Channel Conflict

Hyatt Regency Embarcadero 

5 Embarcadero Center 

San Francisco, CA 94111

Contact: If you are interested in speaking with Bob Patterson or

Bruce Miller while at the show, please contact April Harned,

415/677-0266, [e-mail].