ADVISORY/Top British Music Authorities & Gov't Officials Team with UK Artists, Tim Burgess & Mark Rae for Instore Performance & Meeting with the Press at Virgin Megastore Union Square.

Entertainment Editors

ADVISORY...for Wednesday (Oct. 23)

--(BUSINESS WIRE)

                    Upcoming Event

WHO:        British music authorities including: record label
            moguls, emerging and established British artists, and
            international music journalists will be on hand to discuss
            the promotion of British music in today's diverse and
            highly competitive American marketplace. Tim Burgess from
            The Charlatans and Manchester's hip-hop chart-topper Mark
            Rae will be doing live DJ and performance sets at the
            Virgin Megastore, Union Square.

WHEN:       Wednesday, October 23, from 3 p.m.-5 p.m.

WHERE:      Virgin Megastore/Union Square
            52 East 14th Street
            New York City

WHAT:       While U.S. artists continue to populate the British
            top-twenty charts, UK artists currently have little
            penetration in the U.S. music market. That's why Chamber
            Business Enterprises, a UK government agency, is teaming
            with the British Phonographic Industry and top British
            music authorities to shed light on the situation with
            press meetings and live performances by top-charting U.K.
            artists.

BACKGROUND: As part of a ten day trip to the U.S., top British label
            moguls from Grand Central Records, Faith & Hope Records,
            Invicta HI-FI Records, Paper Recordings, Fluid Recordings
            and Air Dog Recordings are hoping to help escalate the
            success of emerging UK artists here in the U.S. Both the
            artists and British authorities will be on hand to give
            their industry views on the current situation. After a
            press meet-and-greet, the media and Virgin Megastore
            customers will be entertained with a live performance by
            Mark Rae, who is currently touring to promote his debut
            album Rae Road, and DJ spinning by Tim Burgess.


PRESS RSVP: Press will also have the opportunity to conduct one-on-one
            interviews with British music authorities and UK artists.
            Media wishing to attend the event must RSVP by Wednesday,
            October 23, at 2 p.m.(EST). To line up an interview or to
            RSVP, contact:
            Krysty Walker at SJ Communications
            818-881-3889
            [e-mail]