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ADVISORY/Tom Kelley, General Manager of IDEO, speaking on ``The Art of Innovation''.


Business/News/Assignment Editors

ADVISORY...for Wednesday (Sept. 12)

--(BUSINESS WIRE)

    When:   September 12
            7:15-9:00 a.m.

    Where:  Santa Clara Westin Hotel -- Tasman & Great America Parkway

    What:   Santa Clara University's Center for Innovation &
            Entrpreneurship's CIE Global Breakfast Series


Tom Kelley Tom Kelley is the General Manager of IDEO. He is author of The Art of Innovation and The Ten Faces of Innovation.

Prior to joining IDEO, Tom was a management consultant for Towers Perrin, advising senior executives on organizational and operational issues in North America,
 is General Manager of IDEO, America's leading design firm, specializing in innovation and product development. IDEO has helped create a wide variety of familiar products, including the Palm V handheld computer A computing device that can be easily held in one hand while the other hand is used to operate it. The Palm devices are a popular example. See Palm, smartphone and palmtop. , the original Apple mouse, the Crest "Neat Squeeze" toothpaste tube, and Polaroid's I-zone camera.

Tom's new book, "The Art of Innovation," was published in January and has been on the Business Week bestseller list for the past four months. Working together with his brother, IDEO founder David Kelley, Tom has helped manage the firm as it has grown from 20 designers to a staff of over 400. During that time, he has been responsible for diverse areas such as business development, marketing, human resources The fancy word for "people." The human resources department within an organization, years ago known as the "personnel department," manages the administrative aspects of the employees. , and operations. Tom will discuss the art of innovation in today's environment.

Registration: Santa Clara Santa Clara, city, Cuba
Santa Clara (sän`tä klä`rä), city (1994 est. pop. 217,000), capital of Villa Clara prov., central Cuba.
 University CIE (Commission Internationale de l'Eclairage, International Commission on Illumination, Vienna, Austria, www.cie.co.at) An international organization that sets standards for all aspects of lighting and illumination, including colorimetry, photometry and the measurement of visible and  408/554-5753 or phubbard@scu.edu. Fee: $35
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 10, 2001
Words:182
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