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ADVISORY/The Timberland Company Launches Largest-Ever Global Advertising Campaign.


Business Editors

ADVISORY...for WEDNESDAY Wednesday: see week.  

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--(BUSINESS WIRE)

The Timberland Company announced the launch of its largest-ever global advertising campaign, centered around the "For the Journey(TM)" theme. The integrated campaign will debut this September September: see month.  and will feature a new television spot to run on national cable, national and regional print, key market outdoor and customer-specific co-op advertising. The campaign will also launch this fall in Europe Europe (yr`əp), 6th largest continent, c.4,000,000 sq mi (10,360,000 sq km) including adjacent islands (1992 est. pop. 512,000,000). , South America South America, fourth largest continent (1991 est. pop. 299,150,000), c.6,880,000 sq mi (17,819,000 sq km), the southern of the two continents of the Western Hemisphere.  and Canada.

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Publication:Business Wire
Date:Aug 8, 2001
Words:157
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