ADVISORY/The Sweet Smell of Success and Roses Fills the Southland as Float Decorating Season at America's Winningest Float Builder Comes into Full Bloom at Decorators' Village.

Entertainment Editors/Lifestyle Editors/Assignment Desks

ADVISORY...for Dec. 26 - Dec. 31

--(BUSINESS WIRE)

                           December 26 - 31
                   5:00 am - 12: 00 am in Duarte, CA

           Thousands of Volunteers Begin the Magical Process
         of Transforming Giant Foam and Steel Structures into
                Magnificent New Year's Day Masterpieces

                                 WHAT?

   --  Decade of Dominance: America's most dominant float builder and
       designer go for an 11th straight Sweepstakes Trophy (most
       beautiful float), with a line-up that includes the 5-time and
       defending Sweepstakes Trophy winner, Rain Bird.

   --  Hundreds of excited kids, families and volunteers gather at
       Decorators' Village and begin the arduous process of affixing
       thousands of flowers and floral arrangements to this year's
       Rose Parade floats, including Rain Bird's 55ft long, 30ft high
       2004 entry titled "Springtime Symphony," a task that requires
       over 10,000 cumulative hours for completion.

                             WHY BE THERE?

   --  Simply put, Fiesta Parade Floats has built the last 10
       Sweepstakes Trophy Winning Floats, including the 5 won by Rain
       Bird, and is the clear favorite to win its 11th in 2004.

   --  GREAT PHOTO OPPORTUNITIES as Decorators' Village is buzzing
       with excitement all day and night.

   --  Bring your audience an inside look at the hard work -- and fun
       -- that goes into getting the floats ready for the 2004
       Tournament of Roses Parade.

   --  Meet world-renowned float designer Raul Rodriguez and float
       builder Tim Estes as they reveal their secrets to creating the
       "magic" that has yielded 10 consecutive Sweepstakes Trophies.

   --  An opportunity for your favorite "on the scene" reporter to
       learn the finer points of Rose Parade float decorating.

                      Buena Vista Float Pavilion
                2144 Buena Vista St., Duarte, CA 91010