ADVISORY/The San Francisco Convention & Visitors Bureau Announces A Tea to Introduce the See's ``I Left My Heart in San Francisco'' Barbie Doll.

News & Assignment Editors/Retail Writers

ADVISORY...for Wednesday (Sept. 12)

--(BUSINESS WIRE)

What:   A Tea to Introduce the See's I Left My Heart in San
        Francisco(TM) Barbie(R) doll

When:   Wednesday, September 12, 2001 at 3:00 p.m.

Where:  The Laurel Court at The Fairmont San Francisco (Where Tony
        Bennett first performed "I Left My Heart In San Francisco.")

Who:    Special guests will include:

        --  Kristie Scott, Barbie(R)Designer.
        She will be signing the See's I Left My Heart in San
        Francisco(tm) Barbie(R) doll package.

        --  A live Barbie! She will be available for photos and live
            TV shots.

        Speakers will include:

        --  Richard Van Doren, director of marketing, See's Candies

        --  Suzanne Schlundt, director of Barbie marketing, Mattel

        --  John Marks, president, SFCVB

Why:    The collaboration between See's Candies, Mattel and the SFCVB
        was a natural. See's has been a San Francisco tradition since
        1936. The recent Special Edition See's Barbie was an instant
        hit. The SFCVB owns the rights to the phrase "I Left My Heart
        In San Francisco" (the phrase only, not the song). When
        Richard Van Doren of See's introduced Cindy Gaspara, manager
        of sales at Mattel, to Brian Baker, vice president of
        marketing for the SFCVB, a doll was born. This special event
        is being held at The Fairmont San Francisco because this was
        the first place that Tony Bennett ever performed the signature
        song, "I Left My Heart In San Francisco." The Fairmont San
        Francisco will celebrate the upcoming holiday season with I
        Left My Heart in San Francisco(tm) Barbie(R) doll afternoon
        teas for children.

        The See's I Left My Heart in San Francisco(TM) Barbie(R) doll
        will be only available at See's Candies stores, at the SFCVB
        Visitor Information Center in Hallidie Plaza and at
        www.sfvisitor.org. Other limited distribution may develop but
        you won't find this doll at Target or Toys R Us!

RSVP:   Writers, editors, columnists and photographers are invited!
        Please RSVP to Kelly Chamberlin at 415/227-2651 or
        [e-mail]; email: [e-mail].