ADVISORY/The Salvation Army Kicks off Holiday Campaign.

Assignment Editors

ADVISORY... for Wednesday (Nov. 15, 2000)

--(BUSINESS WIRE)

EVENT: The Salvation Army of Greater Philadelphia begins the holiday season
with its annual Holiday Kick-Off Event. The Salvation Army's Divisional
Commander Lt. Colonel William Carlson and local Salvation Army Officers will
ring in the holiday season with the Salvation Army's Children's Choir and the
Salvation Army Brass Ensemble at this year's kick-off celebration. This year's
campaign, "Hope for the Holidays," plans to reach more than 10,000 families and
40,000 individuals, including 30,000 children, this holiday season in the form
of food, clothing, and toys. In addition to the various holiday programs
including The Joy of Sharing Toy Drive, Kids for Kids Stocking Stuffers,
Adopt-a-Family, Project Bundle-Up, and Angel Tree, The Salvation Army hopes to
raise $3.25 million this season to bring hope to our region's neediest citizens
during the holidays and through a comprehensive range of programs all year
round. DATE/TIME: Wednesday, November 15, 2000 12 p.m. PLACE: 30th Street
Station Main Concourse Area Philadelphia, PA ATTENDEES: Divisional Commander
Lt. Colonel William Carlson The Salvation Army Children's Choir The Salvation
Army Brass Ensemble Phillie Phanatic ADDITIONAL DETAILS: The Salvation Army was
founded 135 years ago as a religious and social services organization. Since
that time, the organization has taken a holistic approach to working with
people, addressing their physical, emotional, intellectual and spiritual needs.
The Salvation Army provides community supportive services, residential
shelters, foster care, developmental disabilities programs, correctional
services programs, child development centers, after-school care and Corps
Community Centers.