ADVISORY/The Hoffman Agency Europe Hosts Seminar Entitled "Thought Leadership, Not For The Meek,"; 9:00-10:30am, Thu. 30 May 2002, Monterey Suite, Coppid Beech Hotel, Bracknell, Berkshire.

News Desks & Assignment Editors

ADVISORY ... for Thursday (May 30)

--(BUSINESS WIRE)

The Hoffman Agency Europe, a PR firm focused on the IT sector, will conduct a seminar on how to build corporate awareness through "thought leadership" on 30 May in Bracknell.

Designed for PR and marketing professionals, there is no charge for the session that is part of a series of seminars led by the agency's CEO Lou Hoffman.

"Effective thought leadership campaigns enable companies to take the high ground addressing industry and even business issues," said Hoffman. "It positions company executives as experts and their companies as major players".

The seminar will focus on the key elements that make for an effective thought leadership campaign with particular attention paid to content development. The structure of the seminar follows:

I Thought Leadership, Not The Meek 

II Why Thought Leadership?

III Lessons from Politicians

IV Assess Your Company "Platform"

V What Makes For Compelling Content

VI Case Study I

VII Case Study II

VIII The Role of the CEO (or top executive)

IX Closing Comments

A thought leader himself, having spoken and written on topics ranging from thought leadership to global PR, Hoffman has addressed audiences throughout the world. He writes a regular column in Technology Marketing Magazine and has been featured in media ranging from the Financial Times to CNN to PR trade publications.

The seminar takes place on 30 May from 9:00 to 10:30 am in the Monterey Suite at Coppid Beech Hotel, Bracknell, Berkshire. Attendees can RSVP by phone on 01784 487 920 or email Lynn Webster-Scott at [e-mail].

About The Hoffman Agency

Recently named PRWeek's "Mid-sized PR Agency of the Year" and PRWeek Asia's "Asian Network of the Year," The Hoffman Agency helps high-tech and Internet companies communicate compelling messages across the globe. With 12 offices worldwide, the Agency has a strong presence in the world's major technology centres, including Silicon Valley, Asia Pacific and Europe. Current clients include Hewlett-Packard Company, Philips Semiconductors and Sony Electronics. For more information, visit www.hoffman.com or call + 44 (0) 1784 487 920.