ADVISORY/The Cheesecake Factory Incorporated to Serve Thanksgiving Day Dinner to Residents of The Salvation Army Bell Shelter.

City Desks/Assignment Editors

ADVISORY...for Thursday (Nov. 28)

--(BUSINESS WIRE)

The Cheesecake Factory chefs to prepare the

meal on-site at Bell Shelter;

More than 100 staff members of The Cheesecake Factory

will set up and serve

WHO/WHAT:   The Cheesecake Factory Incorporated, based in Calabasas,
            Calif., will prepare and serve Thanksgiving Day dinner for
            450 homeless and low-income individuals and families,
            including the 350 residents of The Salvation Army's Bell
            Shelter program. Chefs and staff of The Cheesecake Factory
            Incorporated, including Chairman and CEO David Overton,
            will prepare and serve the meal at Bell Shelter.

            Located in a 50,000-square-foot former warehouse in an
            industrial area of Bell, The Salvation Army Bell Shelter
            operates a four-phase social services program that
            includes an emergency shelter, skills training,
            transitional housing and substance abuse recovery for 350
            homeless men and women.

WHEN/WHERE: Thursday, November 28th - Thanksgiving Day
            7:30 a.m. - 2:30 p.m.
            (BEST MEDIA WINDOW: 11:00 a.m. - 1:00 p.m.)
            The Salvation Army Bell Shelter
            5600 Rickenbacker Road
            Bell, CA 90201-6418
            (turn right on Mansfield, one block after Rickenbacker
             off Eastern)

SCHEDULE:   7:30 a.m.  - Food preparation, room setup and decorating
                         begins.
            11:30 a.m. - Diners are seated.
            12 noon    - Meal service begins.

CONTACT:    Colleen Ferguson, 213/553-3265 (office)
              213/761-2112 (cell)
            Howard Gordon, 818/871-3014 (office)
              310/600-2080 (cell)