ADVISORY/The Cheesecake Factory Incorporated to Serve Thanksgiving Day Dinner to Residents of The Salvation Army Bell Shelter.

Assignment Desks

ADVISORY...for Thursday (Nov. 27)

--(BUSINESS WIRE)

           The Cheesecake Factory chefs to prepare the meal
                       on-site at Bell Shelter;

         More than 100 staff members of The Cheesecake Factory
                         will set up and serve


WHO/WHAT:        The Cheesecake Factory Incorporated, based in
                 Calabasas, Calif., will prepare and serve
                 Thanksgiving Day dinner for 600 homeless and
                 low-income individuals and families, including the
                 350 residents of The Salvation Army's Bell Shelter
                 program. Chefs and staff of The Cheesecake Factory,
                 including Chairman and CEO David Overton, will
                 prepare and serve the meal at Bell Shelter.

                 In January 1988, The Salvation Army Bell Shelter
                 opened its doors to help homeless men and women
                 receive assistance moving from homelessness to
                 self-sufficiency. Services provided include:
                 education, counseling, substance/alcohol abuse
                 rehabilitation, job training/placement assistance,
                 vocational training and medical services, and
                 recently (September of 2003), the mental health
                 assessment and treatment center opened, run by ENKI
                 Health & Research Systems, Inc., for homeless men and
                 women who are mentally ill or dually diagnosed with
                 mental illness and substance abuse.

WHEN/WHERE:      Thursday, November 27th -- Thanksgiving Day
                 7:30 a.m. - 2:30 p.m.
                 (BEST MEDIA WINDOW: 11:00 a.m. - 1:00 p.m.)
                 The Salvation Army Bell Shelter
                 5600 Rickenbacker Road
                 Bell, CA 90201-6418
                 (turn right on Mansfield, one block after
                 Rickenbacker off Eastern)

SCHEDULE:        7:30 a.m. -- Food preparation, room setup and
                              decorating begins.
                 11:30 a.m. -- Diners are seated.
                 12 noon -- Meal service begins.

CONTACT:         Carla L. Jackson, Director of Media Relations,
                 Office: 213-607-7302, Cell: 213-761-2112