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ADVISORY/The 114th Tournament of Roses Parade Float Decorating Season to Kick Off With Wet & Wild Festivities Saturday, December 7, 2002 in Duarte, CA -- Beginning at Noon.


News & Assignment Editors

ADVISORY...for Saturday (Dec. 7)

--(BUSINESS WIRE)


     Joining the Celebration Will Be Renowned Float Designer Raul
   Rodriguez, the Newly Crowned 2003 Rose Queen & Court, as Well as
"Nellie" The Bull Elephant, "Leonard" The Giraffe And "Zack" The Zebra

WHAT:   Excitement swells as hundreds of kids gather to begin the
        process of affixing the first flowers.

        The back-to-back Rose Parade Sweepstakes Trophy winner, Rain
        Bird Corporation, begins decorating their 55ft long, 36ft high
        2003 Rose Parade float entry titled "Water Wonderland," with
        thousands of flowers and floral arrangements, a task that
        requires over 10,000 cumulative hours for completion.

        Annual "carnival-like" celebration to include festivities,
        activities for kids, live elephants, giraffes and zebras, a
        special appearance by the Rose Parade's most recognized, award
        winning float designer Raul Rodriguez, and the 2003 Rose Queen
        & Court.

WHY BE
THERE:  Great Photo Opportunity of laughing and smiling kids, live
        African animals and the 2003 Rose Queen & Court.

        See hundreds of kids "Dreams, Wishes and Imaginations" run
        wild as they begin the arduous process of flowering Rain Bird
        Corporation's 2003 float entry titled "Water Wonderland," all
        under the attentive eye of a live giraffe, elephant and zebra.

        Catch a glimpse of the 4-time Rose Parade Sweepstakes Trophy
        winner's float entry as they begin a run for a 3rd consecutive
        Sweepstakes Trophy.

        Speak with the Rose Parade's most successful float designer
        Raul Rodriguez, and discover the unseen world behind the Rose
        Parade, and all the hard work that goes into creating the New
        Year's Day magic.

        Meet the 2003 Rose Queen & Court as they greet adoring fans
        from atop "Nellie" the Bull Elephant.

WHEN:   2144 Buena Vista St., Duarte, CA 91010
        12 p.m.-3 p.m.

MEDIA
CONTACT: William Ostedt @ 310-556-4443, 818-207-4058 or
         wostedt@ppmgcorp.com

COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 5, 2002
Words:294
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