ADVISORY/Ten Days Left to Pre-Register for E3Expo 2004.

Business Editors/High-Tech Writers

ADVISORY...

E3Expo 2004

--(BUSINESS WIRE)

WHAT:

    E3Expo 2004, the world's leading interactive entertainment show,
    offers industry professionals who register before April 9th the
    chance to purchase exhibit and conference packages at reduced
    rates of up to $75 off. Package prices range from $275, offering
    three-day show floor admission only, to $550, allowing full access
    to workshops and conferences. Qualified show attendees will
    experience the debut of hundreds of never-before-seen, highly
    anticipated computer and video game products and software. E3Expo
    2004, "Where Business Gets Fun," celebrates its tenth anniversary
    this year.

WHEN:

    Early Registration Deadline For General Attendees: April 9
    Early Registration Deadline For Media:             April 9
    Conference Dates:                                  May 11 - May 13
    Exhibit Dates:                                     May 12 - May 14

WHERE:

    Los Angeles Convention Center (LACC), Los Angeles, CA

WHO ATTENDS:

    Prominent players in the interactive entertainment industry from
    more than 70 countries, including developers, programmers,
    publishers, retailers, distributors and industry executives.

    Members of the international financial community, including
    investment bankers, venture capitalists, analysts and financiers.

    Global broadcast, print and electronic media.

HOW TO REGISTER:

    Industry Professionals -- Registration information for E3Expo 2004
    conferences and exhibits is available online at www.e3expo.com or
    by calling 877-216-6263.

    Media -- Register for E3Expo 2004 online in the Media Center at
    www.e3expo.com. Credentials required for a media badge are
    outlined on the site and must be emailed, faxed or mailed before
    the application request is considered complete. For questions,
    please contact the E3Expo 2004 Media Relations Team at
    [e-mail].

WHO OWNS E3EXPO:

    E3Expo is the world's premier trade show for computer and video
    games and related products. The show, now in its tenth year, is
    owned by the Entertainment Software Association (ESA), the U.S.
    association dedicated to serving the business and public affairs
    needs of the companies publishing interactive games for video game
    consoles, handheld devices, personal computers, and the Internet.
    For more information, please visit www.theesa.com.

Please Note:

    E3Expo 2004 is a trade event, and is not open to the general
    public. No one under 18 will be admitted, including infants. This
    policy is strictly enforced.