ADVISORY/TR Cutler, Inc., Surveys Reveals Among Manufacturers: Training is Dead.News, Business, Manufacturing and International Editors ADVISORY...for Tuesday (Feb. 27) FORT LAUDERDALE Fort Lauderdale (lô`dərdāl), residential, commercial, and resort city (1990 pop. 149,377), seat of Broward co., SE Fla., on the Atlantic coast; settled around a fort built (c.1837) in the Seminole War, inc. 1911. , Fla.--(BUSINESS WIRE)--Feb. 1, 2001 TR Cutler, Inc., the worldwide manufacturing marketing and PR firm, sponsored a telephone survey last week among three hundred (300) large manufacturers ($100M-plus in annual revenues) and concluded TRAINING IS DEAD. Cutler said, "Training without learning and reinforcement reinforcement /re·in·force·ment/ (-in-fors´ment) in behavioral science, the presentation of a stimulus following a response that increases the frequency of subsequent responses, whether positive to desirable events, or has not yielded the productivity, cooperation, and effectiveness manufacturers have expected." Eighty five percent of the respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. identified a strong or very strong dissatisfaction with training results in the past twelve months. Interestingly when asked if there was a budget for employee development equal or greater than calendar year 2000, eighty nine percent responded affirmatively af·fir·ma·tive adj. 1. Asserting that something is true or correct, as with the answer "yes": an affirmative reply. 2. . Ernie Turner, President of LIM Ltd. (www.LIMltd.com) identified the key reasons training among the larger manufacturing concerns has failed and has specific ideas about what must change. "LIM doesn't tell people what leadership is. That's up to each individual to figure what leadership means to them and what's appropriate given their company, function, team, role, and personality. We provide multiple environments and ask the questions that allow them to take the time to answer." Highly functional daylong day·long adj. Lasting through the whole day. adv. Through the day; all day. Adj. 1. daylong - lasting through an entire day workshops geared for multinational manufacturing companies are being held in Seattle on February 27th, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of on March 2nd, and Miami on March 9th. Ernie Turner photo is available at: http://www.businesswire.com/cgi-bin/photo.cgi?pw.011701/bb10 Access the TR Cutler electronic media profile site, including photos, is available at www.businesswire.com/emk/fl-tr-cutler.htm. A photo of Tom Cutler is available at www.businesswire.com/cgi-bin/photo.cgi?pw.011800/bb9 LIM Ltd. Event Registration Contact: 609/466-8027 |
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