ADVISORY/Synovate Presents the 2004 US Hispanic Market Report and Seminar Series Feb. 17 - Miami Beach; Feb. 19 - New York; Feb. 24 - Chicago; Feb. 26 - Los Angeles.Business Editors ADVISORY... --(BUSINESS WIRE) Synovate In January 2003, the market research companies belonging to global communications specialist Aegis Group plc came together to form a global research company, Synovate. As of August 2006 Robert Skolnick is CEO of Synovate North America, former CEO Robert Philpott is now Global Chief Presents the 2004 US Hispanic Hispanic Multiculture A person of Mexican, Puerto Rican, Cuban, Central or South American, or other Spanish culture or origin, regardless of race Social medicine Any of 17 major Latino subcultures, concentrated in California, Texas, Chicago, Miam, NY, and elsewhere Market Report and Seminar Series Feb. 17 - Miami Beach Miami Beach, city (1990 pop. 92,639), Dade co., SE Fla., on an island between Biscayne Bay and the Atlantic Ocean; inc. 1915. It is connected to Miami by four causeways. ; Feb. 19 - New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of ; Feb. 24 - Chicago Chicago, city, United States Chicago (shĭkä`gō, shĭkô`gō), city (1990 pop. 2,783,726), seat of Cook co., NE Ill., on Lake Michigan; inc. 1837. ; Feb. 26 - Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , http://www.synovate.com/en/events/index_amer.php Online Purchase among Three Populations We asked Hispanics, African-Americans and the General Population whether they had purchased anything online in the past 12 months. The study was conducted in September of 2003. - Among Hispanics, about 18% had purchased something online. The heaviest buying age group was 35-54 year old men. - Among African-Americans, 24% had purchased something online. The 55+ age group had the lowest purchase levels (15%). - In the General Population, 46% had purchased something online in the past 12 months. The 55+ age group was very low (28%). 18-34 year olds were the heaviest buying age group (65%). In February 2004, Synovate Diversity will launch the 11th edition of the U.S. Hispanic Market Report, considered the bible in the industry. This Report has been credited with having the closest estimates of Hispanic population numbers available, compared with U.S. Census figures published later. In addition, the extensive primary research conducted to produce this Report is available nowhere else. Readers will find valuable consumer data like the information above. The new Report, with over 340 pages of new primary research information on the Hispanic Consumer market of the U.S., will include expanded segmentation of Hispanic acculturation acculturation, culture changes resulting from contact among various societies over time. Contact may have distinct results, such as the borrowing of certain traits by one culture from another, or the relative fusion of separate cultures. levels, updated buying power Buying Power The money an investor has available to buy securities. In a margin account, the buying power is the total cash held in the brokerage account plus maximum margin available. Also referred to as "Excess Equity. , language use, media & advertising info, demographic data, product/service use, in-depth Hispanic market profiles and for the first time, the top 80 multi-cultural markets around the country. The expanded segmentation of the Hispanic market will break new ground in helping companies and marketers more precisely target the specific consumer they are trying to reach. Full day seminars around the country will launch the new Report and bring together the top players in this market. The seminar theme will be Acculturation Levels within the U.S. Hispanic Market. The afternoon sessions will be devoted to an immersion immersion /im·mer·sion/ (i-mer´zhun) 1. the plunging of a body into a liquid. 2. the use of the microscope with the object and object glass both covered with a liquid. into the lifestyles and attitudes via video presentations of people and their families who personify per·son·i·fy tr.v. per·son·i·fied, per·son·i·fy·ing, per·son·i·fies 1. To think of or represent (an inanimate object or abstraction) as having personality or the qualities, thoughts, or movements of a living being: the new Acculturation Segments. The material to be presented here is innovative to an extreme and will not be found in any other conference or text about this market. The Report will be free of charge to seminar attendees, in Miami (2/17/04), New York (2/19/04), Chicago (2/24/04) and Los Angeles (2/26/04). The Report is also available for purchase without attending the seminars. (http://www.synovate.com/publications) Synovate is one of the world's top 10 market research companies, generating consumer insights that drive competitive marketing solutions for major brands around the world, supported by a comprehensive portfolio of leading research solutions, both locally and globally, throughout our network of 80 cities in 48 countries. The Diversity unit of Synovate has offered full service custom research, business intelligence and publications about the U.S. Diversity markets, since 1971. We have been publishing the U.S. Hispanic Market Report since 1980, which continues to be the best available publication dedicated to this market. For more information about the upcoming Report and Seminar Series, please contact Veronica Jijon at veronica.jijon@synovate.com, call (305) 643-5568, or visit http://www.synovate.com. |
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