ADVISORY/Syncata to Host Live Demand-Forecasting Chat for the High-Tech Manufacturing Industry.

Business Editors & High-Tech Industry Writers

ADVISORY...for Thursday (June 14)

--(BUSINESS WIRE)

WHAT: Business consulting and systems integration firm Syncata will
    host a live text-chat on the subject of "Delivering Accurate
    Demand Forecasting," an issue that has emerged as a critical
    component in profitably managing supply and demand chains
    throughout the extended enterprise. Attendees will get a rare,
    insider's perspective on the types of initiatives now being
    launched by companies to avoid future write-offs such as Cisco's
    recent $2.25B misstep. This live open session allows attendees to
    submit their own demand forecasting questions such as:

   --  How do you improve partner collaboration in forecasting?
   --  How do you identify overbooking through multiple channels?
   --  What industry standards should you use to share information
       with customers and partners?

WHO: The session will be hosted by Syncata Supply Chain Practice Area
    Leader Rakesh Batra, who has more than 20 years of hands-on
    experience integrating supply chains for blue-chip multinationals
    and Syncata Business Strategy Practice Leader Chris Roberts, a
    former manager at Accenture who has extensive experience helping
    high-tech manufacturers map out their digital strategies.

WHEN: Thursday, June 14, 2001 -- 10:00-11:00 am

WHERE: Admittance requires pre-registration online at:
       http://www.syncata.com/htm-quickchat/registration.asp

       Open to the public; limited space available.

MEDIA
CONTACT: Eric Schwartzman, Schwartzman & Associates
         310/789-2482 -- One-on-ones available to industry analysts
         and credentialed members of the press directly following the
         chat.

About Syncata Corp.

Syncata (http://www.syncata.com) provides business consulting and systems integration services that help companies plan and implement innovative enterprise management solutions. Syncata helps clients collaborate effectively, plan adaptively and respond rapidly to enhance business performance and realize measurable value.

Syncata assists clients in assessing strategic options and guides them through the detailed process, change management and technology issues involved in delivering a practical solution. Syncata has over a decade of experience working across various industries including automotive, high-tech manufacturing, financial services and insurance.