ADVISORY/Syncata Presents New Information Technology Strategies & Solutions at AUTO-TECH 2001 in Detroit.

Business Editors & Automotive Writers

ADVISORY...for Wednesday (Aug. 29)

--(AutomotiveWire)

WHAT:      Business consulting and system integration firm Syncata is
           set to host a day of informative presentations at the
           Automotive Industry Action Group's multi-technology
           conference focused on supply chain processes between
           automotive parts suppliers and their customers. Founded in
           1982, the AIAG is a not-for-profit trade association of
           approximately 1,600 automotive and truck manufacturers and
           their suppliers.

SCHEDULE:

        -- 9 a.m. -- Avoiding Recall Fiascos - Detecting Parts
           Defects - Trends, Technologies and Solutions: Session
           examines current parts defect issues facing OEMs, new
           mandatory changes from the Department of Transportation,
           and specific innovative IT solutions, including the "OEM
           IMMUNE System" developed by Syncata and HNC Software to
           help automakers avoid costly recall disasters.

        -- 10:30 a.m. -- Making the Real-time Enterprise Real: An
           Introduction to the Asera eBusiness Operating System for
           the Automotive Industry: Rapidly changing business
           requirements and shifting market opportunities demand a
           technology platform designed to enable business-to-business
           connectivity across the extended value chain. This
           evolution will ensure a common user interface and
           persistent workflows -- which in turn will allow consistent
           business processes across all applications. Most
           importantly, a common framework will fuse best-in-class
           applications with strategic vision to enable customer
           demand to drive production and evolve companies toward a
           true build-to-order business model.

        -- 1 p.m. -- BTO Building Blocks for Suppliers: OEMs are
           extending to their tier one suppliers more opportunities to
           deliver complex modules. Forward-thinking suppliers are
           using information technology to help them streamline their
           supply chains and mitigate their risks. In this
           presentation, Syncata's supply chain practice area leader
           Rakesh Batra reveals how suppliers can proactively evolve
           toward a build-to-order business model using Asera's
           eBusiness Operating System.

        -- 2:30 p.m. -- BTO Building Blocks for OEMs: Automakers are
           striving to find a way to let customer demand inform or
           even dictate production. Using the Asera platform, which
           enables real-time communication with customers, partners,
           suppliers and employees, this presentation illustrates how
           Syncata plans to move manufacturers closer to the build-to-
           order paradigm, one block at a time.

WHO:       All sessions will be chaired by Syncata's Supply Chain
           Practice area leader Rakesh Batra, a former Andersen
           consultant with more than 20 years' experience in strategic
           procurement, manufacturing-planning and supplier
           integration.

WHEN:      Wednesday, Aug. 29, from 9 a.m. to 4 p.m. EDT

WHERE:     AUTO-TECH 2001 at Detroit's Cobo Center -- Room No. 02-41

RSVP:      Chris Bechtel, communications manager
           Syncata, 310/963-5692 (mobile)

           Eric Schwartzman
           Schwartzman & Associates, 310/789-2460 (office)
           [e-mail] -- http://www.schwartzmanpr.com

About Syncata Corp.

Syncata (http://www.syncata.com) has extensive industry experience within the automotive trade. The firm recently completed American Honda's Market-Oriented Vehicle Environment (MOVE), a network-based collaborative solution that helps the automotive manufacturer balance dealer vehicle requests against factory supply, dropping the automaker's channel inventory to just 38 days, according to "Automotive News," a weekly trade magazine that charts weekly Domestic and Imported Car and Light-Truck Inventories. The findings put American Honda in the industry's top two percent.