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ADVISORY/Successful Pricing Strategies - How Banks Can Be More Profitable in 2005.


Please replace the release with the following corrected version due to multiple revisions ReVisions is a 2004 anthology of alternate history short-stories. It is edited by Julie E. Czerneda and Isaac Szpindel. Contents

Title Author
The Resonance of Light James Alan Gardner
Out of China Julie E.
.

The correct release reads:

SUCCESSFUL PRICING STRATEGIES There are many ways in which the price of a product can be determined. The following are the foremost strategies that businesses are likely to use. Competition-based pricing
Setting the price based upon prices of the similar competitor products.
 - HOW BANKS CAN BE MORE PROFITABLE IN 2005

Banking Software Professional Shares Understanding of How Successful Pricing Strategies Can Make a Large Difference to Financial Institutions' Bottom Line
Who: Michael Schoeffler, Founder and President, Profitdesk
       Software Inc.

   What: Schoeffler is available to speak on the subject of pricing
       to maximize banks' profits, starting with a good common-sense
       look from the customer's point of view and ultimately driving
       toward deeper customer knowledge. Good customer-focused
       pricing can unlock hidden profits in the bank's valuable
       retail deposit base.

       Schoeffler will discuss any aspect of deposit pricing, but
       offers specific commentary on the following ten points:

           * View bank prices through the customer's eyes

           * Play to customer variation

           * Look outside your depositor base

           * Avoid annoying rate changes

           * Cut down on rate exceptions

           * Don't favor deposit products

           * Market CDs differently than other products

           * Align the retail and finance sides of the bank

           * Understand customer price sensitivity

           * Predict balances instead of reacting to them

   When: Schoeffler is available immediately for comment on these
       issues. Contact Meredith Boyd at 678-781-7219 for more
       information.


About Profitdesk Software, Inc.

Profitdesk Software, Inc. is a banking software company founded in 2004 by Michael Michael, archangel
Michael (mī`kəl) [Heb.,=who is like God?], archangel prominent in Christian, Jewish, and Muslim traditions. In the Bible and early Jewish literature, Michael is one of the angels of God's presence.
 Schoeffler. Based in Piscataway Pis·cat·a·way  

A community of north-central New Jersey north of New Brunswick. Founded before 1693, it is a manufacturing center. Population: 42,223.
, N.J., the company helps American American, river, 30 mi (48 km) long, rising in N central Calif. in the Sierra Nevada and flowing SW into the Sacramento River at Sacramento. The discovery of gold at Sutter's Mill (see Sutter, John Augustus) along the river in 1848 led to the California gold rush of  banks realize improved profits through better knowledge. Profitdesk Software's flagship This article is about the lead ship, store, or product of a group. For other uses, see Flagship (disambiguation).
A flagship is the ship used by the commanding officer of a group of naval ships.
 software package, SmartRate, maximizes profitability via better deposit pricing. For more information, visit www.profitdesk.com.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 19, 2005
Words:248
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