ADVISORY/Study Indicates "Promising" Results in Campaign Against Underage Drinking; Preliminary Data to Be Released at Workshop In Los Angeles.

--(BUSINESS WIRE)--

WHAT:    Preliminary results of a study involving a new technology
         called electronic identification checking will be released in
         a workshop called "Youth and DUI: Technology For Preventing
         the Sale of Alcohol to Minors," at the California Office of
         Traffic Safety 13th Annual Traffic Safety Summit. The
         workshop is sponsored by Anheuser-Busch.

WHERE:   Westin LAX Hotel
         5400 W. Century Blvd., Los Angeles

WHEN:    10:30 a.m.-noon, Wednesday, Oct. 21

WHO:     Herb Simpson, president and chief executive officer of the
         Traffic Injury Research Foundation, will moderate the
         90-minute workshop.
         --   More than 600 traffic safety professionals from across
              the country will convene at the summit to target the
              most-pressing traffic safety issues.

WHY:     Electronic ID checking is among the newest ideas to help
         fight underage drinking. Electronic ID checking reads the
         data encoded on magnetic stripes or bar codes on drivers'
         licenses. Nearly two-thirds of states currently use magnetic-
         stripe or bar-code technology on their drivers' licenses,
         including California.