ADVISORY/Starting the Dialogue: A Discussion On Long Term Care.

Assignment Editors

ADVISORY...for Wednesday (Sept. 25)

--(BUSINESS WIRE)

GE Financial Assurance

 Panel of Leading Experts will Discuss Barriers to Talking About and
        Planning for Long Term Care Needs; Offer Alternatives

         Results of New National Polling Data Will Be Released

    What:   The GE Center for Financial Learning, the first uniquely
            objective web-based financial education resource, is
            leading a national coalition of concerned groups to
            proclaim Wednesday, September 25 as the Second Annual
            National Long Term Care Awareness DaySM. Together with
            partners such as Alzheimer's Association, Centers for
            Medicare/Medicaid Services, National Family Caregivers
            Association, National Alliance for Caregiving and
            Rebuilding Together, the group is hosting a panel
            discussion on the importance of promoting awareness,
            education and dialogue among Americans about planning for
            their long term care needs.

            Moderated by Suze Orman, one of the most empowering voices
            in personal finance, the panel will work to bust myths
            about long term care planning and offers solutions for
            beginning a dialogue between families and loved ones about
            long term care planning.

    Who:    Congresswoman Karen Thurman, (D) Florida, Fifth District,
            will deliver keynote comments.

            Suze Orman, Certified Financial Planner(R) professional
            speaker, best-selling author, nationally syndicated talk
            show host, and television host of CNBC's "The Suze Orman
            Show," will deliver a keynote address and moderate a panel
            discussion among the following leading experts:

            Mary Furlong, Chairman and Founder, ThirdAge, Inc.
            Gail Gibson Hunt, Executive Director, National Alliance
            for Caregiving
            Jay Kearns, JD, Certified Elder Care Attorney, Fellow of
            NAELA and Advisor to the GE Center for Financial learning
            Suzanne Mintz, President and Co-Founder, National Family
            Caregivers Association
            Tom Scully, Administrator, CMS, Department for Health
            and Human Services

            Pollster Allan Rivlin of Peter D. Hart Research Associates
            will release new data on long term care issues and provide
            analysis.

   When:    September 25, 2002
            12 p.m. to 2 p.m.

   Where:   National Press Club
            Holeman Lounge
            529 14th Street, NW, Washington, DC

    Reporters wishing to cover the event of who have questions should
call Mary Everette Glenn at [phone] or Amanda Hamilton at (212)
931-6131.