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ADVISORY/Starbucks B-Roll Advisory.


Business Editors

ADVISORY...for Wednesday Wednesday: see week.  (April 21)

--(BUSINESS WIRE)


Who:            Starbucks Coffee Company

What:           Orin Smith interview regarding Fiscal 2004 Second
                Quarter results; satellite downlink available

When:           Starbucks downlink available from 2:00 to 2:30p.m. PT
                on Wednesday, April 21, 2004
                Satellite Coordinates:
                C-band
                Galaxy 11
                Transponder 16
                (50 States)

B-Roll Flow:    - Three sound bites from Orin Smith, Starbucks
                president and ceo regarding Fiscal 2004 Second Quarter
                results followed by current Starbucks retail store
                footage.
                - Starbucks Second Quarter Earnings press release
                highlights.

Press Release:  - Starbucks Second Quarter Earnings press release to
                 cross BusinessWire at approximately 1:05p.m. PT.

Background:     Starbucks Corporation is the leading retailer, roaster
                and brand of specialty coffee in the world, with more
                than 7,500 retail locations in North America, Latin
                America, Europe, the Middle East and the Pacific Rim.
                The Company is committed to offering the highest
                quality coffee and the Starbucks Experience while
                conducting its business in ways that produce social,
                environmental and economic benefits for communities in
                which it does business. In addition to its retail
                operations, the Company produces and sells bottled
                Frappuccino(R) coffee drinks, Starbucks DoubleShot(TM)
                coffee drink, and a line of superpremium ice creams
                through its joint venture partnerships. The Company's
                brand portfolio provides a wide variety of consumer
                products. Tazo Tea's line of innovative premium teas
                and Hear Music's exceptional compact discs enhance the
                Starbucks Experience through best-of-class products.
                The Seattle's Best Coffee(R) and Torrefazione
                Italia(R) Coffee brands enable Starbucks to appeal to
                a broader consumer base by offering an alternative
                variety of coffee flavor profiles.

COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 21, 2004
Words:264
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