ADVISORY/Starbucks B-Roll Advisory.Business Editors ADVISORY...for Wednesday Wednesday: see week. (April 21) --(BUSINESS WIRE)
Who: Starbucks Coffee Company
What: Orin Smith interview regarding Fiscal 2004 Second
Quarter results; satellite downlink available
When: Starbucks downlink available from 2:00 to 2:30p.m. PT
on Wednesday, April 21, 2004
Satellite Coordinates:
C-band
Galaxy 11
Transponder 16
(50 States)
B-Roll Flow: - Three sound bites from Orin Smith, Starbucks
president and ceo regarding Fiscal 2004 Second Quarter
results followed by current Starbucks retail store
footage.
- Starbucks Second Quarter Earnings press release
highlights.
Press Release: - Starbucks Second Quarter Earnings press release to
cross BusinessWire at approximately 1:05p.m. PT.
Background: Starbucks Corporation is the leading retailer, roaster
and brand of specialty coffee in the world, with more
than 7,500 retail locations in North America, Latin
America, Europe, the Middle East and the Pacific Rim.
The Company is committed to offering the highest
quality coffee and the Starbucks Experience while
conducting its business in ways that produce social,
environmental and economic benefits for communities in
which it does business. In addition to its retail
operations, the Company produces and sells bottled
Frappuccino(R) coffee drinks, Starbucks DoubleShot(TM)
coffee drink, and a line of superpremium ice creams
through its joint venture partnerships. The Company's
brand portfolio provides a wide variety of consumer
products. Tazo Tea's line of innovative premium teas
and Hear Music's exceptional compact discs enhance the
Starbucks Experience through best-of-class products.
The Seattle's Best Coffee(R) and Torrefazione
Italia(R) Coffee brands enable Starbucks to appeal to
a broader consumer base by offering an alternative
variety of coffee flavor profiles.
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