ADVISORY/Sprite Tips Off the 2004 NBA Playoffs With The Sprite Lounge and NBA Viewing Party.

Entertainment Editors/Sports Editors/Business Editors

ADVISORY...for Tuesday (April 20)

--(BUSINESS WIRE)--Sprite

WHO:    Sprite, the official soft drink of the National Basketball
        Association. Scheduled to appear are: multi-platinum recording
        artists Jay-Z and Wyclef Jean; DJ Clue; actress Lynn
        Whitfield; singer Jimmy Cozier; supermodel Tyson Beckford; hip
        hop legend/actor Heavy D.; NBA Legends Bernard King and Bob
        Lanier; Former NY Knick and ESPN Analyst Greg Anthony; street
        artist Shepard Ferry; DJ Sky Nellor; and celebrity guests from
        the worlds of film, music and television.

WHAT:   THE SPRITE LOUNGE at the NBA Store in New York City. Attendees
        will enjoy watching the Knicks battle the Nets on flat screen
        plasma TV's, hors d'oeuvres and an open bar stocked with the
        new Sprite flavor - Sprite ReMix BerryClear. While DJ Sky
        Nellor is providing the night's musical mix, street artist
        Shepard Ferry will be creating a mural themed around The
        Finals.

WHEN:   Tuesday, April 20 7:00 p.m.

WHERE:  (RED CARPET ARRIVALS)
        NBA Store on Fifth Avenue
        52nd at Fifth Avenue (NYC)

WHY:    Sprite is the official soft drink of the National Basketball
        Association. This event tips off the 2004 NBA Playoffs as the
        New York Knicks take on the New Jersey Nets in Game 2 of the
        First Round.

Sprite is the world's leading lemon-lime soft drink and has been the official soft drink of the National Basketball Association since 1994. The NBA and players like LeBron James reinforce the brand's "Obey Your Thrist" message. For almost 20 years, Sprite has celebrated urban youth culture by embracing the music, fashion and attitude through which young people express themselves. Over the years, Sprite has featured many youth touchstones in its advertising campaigns - from NBA players to hip-hop artists to teen themselves. This approach continues to resonate with youth because it recognizes what is important to them.