ADVISORY/Spokesperson Alert: The Role of Advertising During Times of Tragedy; Kirshenbaum Bond Creative Network Co-Chairman Jon Bond is Available for Comment.Business Editors and Advertising/Marketing Writers ADVISORY...for Thursday (Sept. 27) --(BUSINESS WIRE)
WHAT: -- How has the World Trade Center tragedy affected
advertising?
-- What type of advertising campaigns should we now create?
-- How should the content of these new ads differ from
before?
-- Should the tonality of the executions be serious or
humorous?
-- Is irony dead?
WHO: Jon Bond is the CEO and Co-Chairman of kirshenbaum bond
creative network, a privately owned, fourteen-year-old
creative communications company. kbp is a leader of a new
generation of agencies that embraces total branding, brand
planning/consulting, integrated marketing communications
and the Internet.
Jon, a long-time member of New York's pop-culture
advertising intelligentsia, combines his unique business
acumen with a widely respected creative reputation. He is
a co-author of Under the Radar, Talking to Today's Cynical
Consumer, with Richard Kirshenbaum, and has also appeared
on programs such as The Today Show, 20/20 and CNN.
About the kbp creative network The kbp creative network is a privately held independent network of marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales specialty companies founded by Richard Kirshenbaum and Jon Bond. The kbp creative network includes kirshenbaum bond & partners, kirshenbaum bond & partners west, Dotglu, LIME lime, in botany lime, in botany, small shrublike tree (Citrus aurantifolia) of the family Rutaceae (rue family), one of the citrus fruit trees, similar to the lemon but more spreading and irregular in growth. and The Media Kitchen. Founded in 1987, the kbp creative network has since grown to include over 350 employees, offices in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of and San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , and combined billings of over $600 million. Current network clients include Revlon, Citibank, The Home Shopping Network “HSN” redirects here. For other uses, see HSN (disambiguation). The Home Shopping Network (HSN) is a mostly 24-hour shopping network that is seen on cable, satellite, and some terrestrial channels in the United States. , mike's hard lemonade, Liberty Mutual, Hennessy, Credit Suisse First Boston Credit Suisse First Boston was originally the trading name of the Financière Crédit Suisse-First Boston, a London-based 50-50 investment banking joint venture formed in 1978 between the First Boston Corporation and Credit Suisse. , Wyndham Hotels & Resorts, Procter & Gamble, The Robin Hood Foundation The Robin Hood Foundation is a charitable organization which attempts to allieviate problems caused by poverty in New York City, New York. The Robin Hood Foundation was featured in Fortune Magazine's 18 September 2006 issue where the article states that the foundation is "one of , PeopleSoft and more. Please visit: http://www.kb.com |
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