ADVISORY/Special Screening of Florida's Newest ``Truth'' Spot To Premiere at Sunset Place in Miami Nov. 1; Mini-musical Commercial Spoofs Tobacco Industry's Positive Image.News & Entertainment Editors/Assignment Desks/Education, Health & Music Writers ADVISORY...for Thursday (Nov. 1) MIAMI--(BUSINESS WIRE)--Oct. 31, 2001 The Florida Department Florida is a department (departamento) of Uruguay. Population and Demographics As of the census of 2004, there were 68,181 people and 21,938 households in the department. The average household size was 3.1. For every 100 females, there were 100.4 males. of Health's anti-tobacco campaign will unveil its newest "truth" commercial, "Focus on the Positive," with a premiere event for several hundred teens beginning at 5:30 p.m., Thursday, Nov. 1, at The Sunset Place AMC (Advanced Mezzanine Card) See AdvancedTCA. Theater, 3rd Floor of Shops at Sunset Place, 5701 Sunset Drive Sunset Drive, locally known as Sunset Drive and Southwest 72nd Street, is an east-west street that runs south of downtown Miami, Florida in Miami-Dade County, Florida. , South Miami South Miami, city (1990 pop. 10,404), Dade co., SE Fla., a suburb of Miami; settled 1899, inc. 1926. It is a commercial and retail center for neighboring Coral Gables. . The "truth" truck, an interactive mobile lounge where teens can hang out, get free "truth" gear and get the truth about tobacco, will also make an appearance, along with radio DJ personalities from Power 96. The two-minute commercial, which will play just before the feature presentation, shows dancing tobacco executives asking teens to be more positive about the tobacco industry in a spoof See spoofing. spoof - spoofing that exposes Big Tobacco for shredding documents and lying to the public. A hip-hop version of the Focus on the Positive theme by artist Walter Reed Noun 1. Walter Reed - United States physician who proved that yellow fever is transmitted by mosquitoes (1851-1902) Reed of the Wu-Tang Clan will be unveiled at the premiere and free CDs of the song will be available. The Miami premiere launches the statewide distribution of the commercial which will be seen in more than 40 AMC Theaters on 640 screens throughout Florida beginning Nov. 2 and running through the end of December. Participating theaters will also promote the campaign with tobacco trivia movie screen slides and play the original score in theater lobbies. A one-minute version of the musical will also begin airing as a commercial on television stations throughout Florida beginning Nov. 12. The "truth" advertising campaign, part of the nationally recognized Florida tobacco awareness program, was created as a result of the $11.3 billion settlement with the tobacco industry. Since the program's inception in 1998, smoking among Florida high school students has declined by 31 percent, and 47 percent among middle school students. The "Focus on the Positive" commercial can be seen by logging on to: http://www.wholetruth.com/focus. The song lyrics and a downloadable cell phone ring version are also available through the truth website. Note to Editors: The "Focus on the Positive" commercial is available to the media in beta or VHS (Video Home System) A half-inch, analog videocassette recorder (VCR) format introduced by JVC in 1976 to compete with Sony's Betamax, introduced a year earlier. format upon request by calling (305) 646-7313. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion