ADVISORY/South Florida Interactive Marketing Association Holds June Program ''Websites That Drive Customer Acquisition''.

Business Editors

ADVISORY...for Thursday (June 10)

FT. LAUDERDALE, Fla.--(BUSINESS WIRE)--May 25, 2004

The South Florida Interactive Marketing Association (SFIMA), a forum for interactive professionals, business and educators presents its next monthly program entitled "Websites that Drive Customer Acquisition." The event will take place Thursday, June 10, 2004 from 6:00 p.m. to 8:00 p.m. at The Tower Club, 100 SE Third Avenue, 28th Floor, in Fort Lauderdale. The event is free for SFIMA members with paid membership and $39 for non-members. Special student rates are $15 for undergraduates and $25 for graduate students with valid ID. To register for this event, visit www.sfima.com or call 305-444-2181 for event questions only.

The program speaker is Peter Schott, Vice President of Marketing for ABN AMRO Mortgage Group. Who in 2003 originated $12 billion in mortgages and 1.7 million mortgage holders, through the use of www.mortgage.com. Schott will discuss how the website allows consumers to apply for mortgages online and how the backend mortgage application and servicing software he created is used by small banks and other mortgage originators.

The South Florida Interactive Marketing Association (SFIMA) is a forum for interactive professionals, business and educators. SFIMA is dedicated to the exchange of ideas, information and best practices, as exemplified by case studies and industry leaders that will help members grow their interactive marketing activities and successes. SFIMA's goal is to be the primary interactive voice in South Florida providing lifelong learning, networking and community outreach opportunities. For more information, visit www.sfima.com.

SFIMA's founding sponsors include DoubleClick, a leading provider of marketing tools for advertisers, direct marketers and Web publishers; Google, the developer of the largest performance-based search advertising program; Atlas DMT (www.atlasdmt.com), a provider of innovative online campaign management and ad serving solutions for marketers; and Yahoo! (www.yahoo.com), the most visited site on the Web.