ADVISORY/Sonic Foundry Executive to Discuss Rich Media Strategies for Maximizing Marketing Initiatives.

News/Assignment Editors & High-Tech Writers

Streaming Media East 2002

ADVISORY...for Tuesday (Oct. 1)

--(BUSINESS WIRE)

Streaming Media East Panel Addresses How the Promises of

Streaming Media are Being Realized in the Enterprise

    WHO:     Krishna Pendyala Senior Vice President of Strategy &
             Consulting, Sonic Foundry

             Sonic Foundry, Inc. (Nasdaq:SOFO) is a leading digital
             media software solutions company. It provides
             organizations with a complete suite of applications and
             services for creating, capturing, managing, analyzing and
             streaming rich media.

    WHAT:    Given today's tighter deadlines, reduced personnel, and
             the need to meet rapid release cycles of new products,
             traditional methods of marketing communications are
             failing to keep pace. Rich media, therefore, is emerging
             as a critical component to companies' everyday marketing
             and communications initiatives. The catalyst to this
             transformation is the emergence of easy to adopt
             technology that doesn't require enterprise users to learn
             complex new programs, change work behavior or add new
             personnel in order to take advantage of it.

             At Streaming Media East 2002, Mr. Pendyala will
             participate in a panel discussion on how rich media can
             help companies save money, and extend their marketing
             reach. Moderated by Jack Powers, director of IN3.org,
             the panel includes Chas Edwards, vice president of
             business development for CNET Broadband, Jon Klein,
             president and CEO, The Feedroom, and Jeff Schrock, vice
             president and general manager, Yahoo! Broadcast
             Solutions.

    WHEN:    Streaming Media East 2002
             Session Title: "Using Streaming Tools to Maximize the
             Effectiveness of Your Marketing Initiatives and Product
             Launches"
             Tuesday, Oct. 1.  2:45 p.m. to 3:45 p.m.
             Jacob K. Javits Convention Center, New York City
             http://www.streamingmedia.com/east/

    CONTACT: For more information, or to schedule an interview with
             Krishna Pendyala at Streaming Media East or by phone,
             contact:
             Terri Douglas, Catapult PR-IR
             303/581-7760, ext. 18
             [e-mail]