ADVISORY/Sonic Foundry Executive Outlines Strategies for Maximizing the Benefits of Rich Media at Infocomm 2004 Sessions.

Business Editors/High-Tech Writers

ADVISORY...for Saturday-Friday (June 5-11)

Infocomm 2004

--(BUSINESS WIRE)

Presentations Feature Discussions and Case Studies That Explore

Web-Based Communication Trends and Room Design Considerations

WHO:

James A. Dias
Vice President of Marketing and Sales, Sonic Foundry

Sonic Foundry Inc. (NASDAQ:SOFO) is a provider of rich media
communications technology for the enterprise. For more
information, visit www.sonicfoundry.com.

WHAT:

During the past decade, corporations and education institutions
have spent considerable time and money equipping their conference
rooms, training facilities and lecture halls with sophisticated audio
and video equipment. The end result is a very rich communications
environment, but only the people actually sitting in the room can
experience it. With today's demand for information on a 24/7 basis and
an increasingly distributed and mobile workforce, the need for
capturing and extending these communications to anyone, anytime via
the Internet is critical.

At four different Infocomm 2004 sessions, industry expert James
Dias will discuss how a new generation of technologies is enabling
organizations to capture and stream presentations with the basic ease
of using a VCR, as well as outline room design considerations for
systems integrators. Using real-world case studies, he explores how
presentation recording systems are being used to maximize the value of
the enormous amount of rich media content created every day in
corporations, education institutions and government.


WHEN:

Infocomm 2004 (http://infocomm04.expoexchange.com/)
Georgia World Congress Center, Atlanta.
June 5-11, 2004

Dias is leading the following sessions:

Tues., June 8, 10:30 a.m. -- 12:30 p.m.
Super Tuesday Technology Manager's Session: "Developing a Content
Management Solution."

Wed., June 9, 10:30 a.m. -- 12:30 p.m.
Infocomm Workshop: "Designing Next-Generation Presentation
Facilities: Moving Beyond the Room."

Wed., June 9, 3:30 p.m. -- 4:30 p.m.
Streaming Media Pavilion Session: "The Mainstreaming of Streaming
Media: Moving Beyond the Basics to Seize New Opportunities."

Thurs., June 10, 11:15 a.m. -- 12:30 p.m.
EduComm Session: "Creating A Web-Enabled Rich Media Learning
Environment." Session features case study presentation by Kelly Parke,
senior multimedia designer, York University.

For more information, or to schedule an interview with James Dias, by phone or at Infocomm, contact: