ADVISORY/Smith & Wesson Debuts New Home Decor, Apparel and Gift Catalog; Crossings by Smith & Wesson Reflects American Lifestyle.Business Editors ADVISORY...for Wednesday Wednesday: see week. (Oct. 15) --(BUSINESS WIRE) Story Note for Producers: With the holiday shopping season fast approaching, timely video of the newest catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. & e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. site from Smith & Wesson Smith & Wesson U.S. gun manufacturer. The company has its roots in an 1852 partnership between Horace Smith (1808–93) and Daniel B. Wesson (1825–1906), who designed and marketed a lever-action, repeating magazine handgun that held a self-contained cartridge. .
WHAT: Cowboy boot lamps? Star spangled heart
ornaments? Blue suede jackets? Catch a
glimpse of the newest division of Smith &
Wesson with the launch of a consumer catalog
filled with everything for the home.
Resurgence of American pride and desire to
return to a simpler lifestyle, along with a
love of the American West, sparked Crossings(TM)
by Smith & Wesson, the newest catalog and Web
site behind one of America's most recognized
brands.
-- Draws upon the history, romance, grandeur
and integrity of being uniquely American
-- Home decor accessories for every room in
the house, unique apparel for men and women,
jewelry, and holiday gifts.
WHY: Nearly 87 percent of Americans are familiar with the
Smith & Wesson name and over 148 million Americans
shop from home. This new business venture for Smith &
Wesson is part of the Company's overall strategy of
extending the brand into new markets and increasing
shareholder value.
WHAT: Video News Release
FEED DATE: Wednesday, October 15, 2003
FEED TIME 8:00 - 8:15 AM ET
COORDINATES: C-Band: Telstar 5 (c) /Transponder 23/Audio 6.2 & 6.8
DL FREQ: 4160 (V)
RE-FEED DATE: October 15, 2003
RE-FEED TIME: 1:00 - 1:15 PM ET (Fed in rotation)
COORDINATES: C-Band: Telstar 5 (c) /Transponder 19/Audio 6.2 & 6.8
DL FREQ: 4080 (V)
FORMAT: Package TRT 2:00; Images TRT 6:12, SOTs, B-Roll
TECHNICAL INFO: Medialink 212-682-8300 / 800-843-0677
CONTACT: Lisa Hahn
Hard Copy Caugherty Hahn Communications
& Editorial Info Direct line - 201-251-7778 Cell phone - 201-615-5751
lisa.hahn@chcomm.com
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