ADVISORY/Skate, Surf, Eat, Shop: The Block at Orange Opens Nov. 19.--(BUSINESS WIRE)-- Media welcome to preview To see ahead of time. Page layout and word processing programs often have a preview function that lets you see how all the pages will appear before they are printed. In the days of character-based interfaces, a preview was absolutely necessary to see how different fonts would look or how tour and interviews at 9 a.m. The Block at Orange, the largest entertainment/retail center in Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, , opens to public at 10 a.m.
Media First: Thursday, Nov. 19 at 9 a.m.
What's to see: -- Tour one-of-a-kind and new-to-Southern
California venues, like Vans Skate Park,
Ron Jon Surf Shop, Hilo Hattie and more,
with Larry Siegel, CEO of the Mills
Corporation.
-- Interview and talk with key executives
behind the hot concepts and innovative
restaurants and retailers.
-- Witness the lines forming outside of
AMC 30 (movie theatre) as they gear up to
show free movies all day.
-- See and hear the public's first
impression of The Block at Orange.
Schedule: 9 a.m. Behind-the-scenes media tour of
Southern California's newest
entertainment destination
10 a.m. Opening ceremony
What or Why: Southern California will experience a new
way to play, shop and eat on Nov. 19 at 10
a.m., when The Block at Orange, the
Southland's largest entertainment center
opens. With more than 70 percent of The
Block's square footage dedicated to
entertainment and restaurants and 30
percent to retail, The Block is reminiscent
of the world's great city blocks like Times
Square, Pier 39 and Melrose Avenue. From
91-foot internally lit icons to huge
billboards overlooking walkways, to a mega
skate park and electric nightclubs, this
is Main Street, California style.
Host: Larry Siegel, Chief Executive Officer,
The Mills Corporation
Location: The Block at Orange
At the City Drive in Orange, Calif., where
the 5, 22 and 57 freeways meet. Site of the
former The City Shopping Center. Media
check-in is between AMC 30 (movie theatre)
and GameWorks(TM). Enter The Block at
T.G.I.Friday's and follow the parking
signs.
Credentials: Members of the media need credentials to
access special parking, seating, and
non-public areas of the mall. Credentials
will be mailed before Nov. 17. Deadline
for requests is Monday, Nov. 16. Call
Lisa Cruz at 949/753-1111 ext. 209.
Interviews, photos and B-roll are available upon request.
Special times can also be arranged before the grand opening
for photography and video footage.
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