ADVISORY/Shrinking Ad Budgets Yield Empty Billboards.Business Editors ADVISORY... --(BUSINESS WIRE)--March 15, 2001 TOPIC: The New York Times reports that tighter marketing budgets nationwide have left many of Manhattan's advertising billboards blank. Experts in the story say that prices for some Times Square billboards are down as much as 25 percent. Those experts also say that advertising budgets for newspapers, magazines and other media seem to be declining, too. EXPERTS: ExpertSource can offer several highly qualified experts to comment on this story: Prof. Charles "Ray" Taylor is a marketing professor at Villanova University Villanova University (vĭl'ənō`və), at Villanova, Pa., near Philadelphia; Roman Catholic; est. 1842 as a men's school, coeducational since 1967. . His expertise focuses on outdoor advertising. 610.519.4386. Marc Ryan brings an extensive background in on- and offline advertising Advertising a Web site and its URL in traditional media such as radio, TV and magazines. Same as cross promotion. research to his role as director of media research for AdRelevance, a division of Media Metrix. Marc got his start in advertising research at top-ranked researcher Millward Brown Millward Brown is a market research company,[2] with its headquarters based in the UK. Millward Brown was the first company to provide continuous tracking studies, and has researched more ads and more brands than any other research company. , where he conducted numerous advertising effectiveness projects for a variety of clients including General Motors, American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses. , Unilever and TD Bank. PR: Ryan Oettinger roettinger@adrelevance.com Daniel Katsin co-founded the decade old mid-sized advertising agency, Katsin/Loeb. He has a history of convincing traditional clients to take broadcast, print and radio advertising risks and creating effective branding through dead on marketing strategy. 415.399.9960; danielkatsin@Katsin-loeb.com Jim Lobel is president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of SmithAgency.com, a business unit of publicly traded QuikBIZ Internet Group, Inc. (OTC OTC See: Over-the-counter. OTC See over-the-counter market (OTC). BB: QBIZ). SmithAgency.com is a full service advertising, marketing and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most agency best known for its internationally acclaimed "God Speaks" outdoor advertising campaign. Jim is responsible for strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. , marketing, and overall administration of the agency, which is at the forefront in using high-tech tools to increase productivity and expedite client services. PR: Steve Rice srice@gl-group.com ExpertSource cannot guarantee the immediate availability of these experts or their familiarity with this specific issue. ExpertSource, a collaboration of Business Wire and The Round Table Group, provides academic and industry experts to the media at no charge. Journalists are encouraged to submit queries to ExpertSource when seeking experts on specific subjects. An online registration form is available at http://www.businesswire.com/expertsource. Business Wire's Media Resource Center provides working journalists many free media services. Please visit the BW Media Resource Center at (www.businesswire.com/media) for more information. |
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