ADVISORY/ShowBiz Expo Presents: Entertainment Technology World; Los Angeles Convention Center June 26-29; Hollywood's Oldest Trade Show Rejuvenated.

Entertainment Editors/Business Editors

ADVISORY...for Friday - Saturday (June 27-28)

ShowBiz Expo 2003

--(BUSINESS WIRE)

WHAT:   The Entertainment Technology World Conference and Expo
        represents the confluence of traditional Hollywood filmmaking
        with the most advanced digital technologies. The only trade
        show of its kind is the result of a merger of The ShowBiz
        Expo, Hollywood's oldest and only trade show for the film
        production industry, and the LA Digital Video Show (LADV), the
        fast growing trade show for the digital media professional.

        Mindshare Ventures, which acquired ShowBiz Expo earlier this
        year, has been able to attract major exhibitors like
        Panavision, Adobe, Apple, Avid, Sony, Canon, Discreet,
        Panasonic and Pinnacle. This year, Entertainment Technology
        World is expected to draw approximately 15,000 attendees and
        300 exhibitors, sponsors and participating companies.

        Another element transforming ShowBiz Expo into Entertainment
        Technology World is The Digital Distribution Pavilion on the
        expo floor. The Pavilion will include a vast spectrum of new
        products and technology options currently available in
        entertainment today. There will also be a multitude of career
        advancing opportunities like The Writer's Walk-In Pitch
        Clinic. Up-and-comers will have their screenplay pitch heard,
        critiqued and evaluated by industry experts like Gary Goldman
        ("Pretty Woman") and Ron Shusett ("Alien," "Minority Report").

WHO:    Rick Friedman, Co-Founder and CEO, Mindshare Ventures, will be
        available for interviews to discuss his vision and the
        challenges he faced putting on the entertainment industry's
        largest and most unique conference and expo.

        Speakers Include:

        2003 Project Greenlight winners Kyle Rankin and Efran Potelle
        will discuss their experiences in the making of "The Battle of
        Shaker Heights" along with co-founder Chris Moore and veteran
        cinematographer Tom Ackerman.

        Jerry Lewis, Filmmaker, Comedian, Auteur

        Bob Dowling, Publisher/Editor-In-Chief of the Hollywood
        Reporter

        Vilmos Zsigmond, Oscar winning cinematographer ("Close
        Encounters of the Third Kind," "The Deer Hunter,"
        "Deliverance" and "The Crossing Guard")

WHEN:   Expo Floor Hours:
        Friday, June 27th, 12 noon to 7 p.m.
        Saturday, June 28th, 10 a.m. to 5 p.m.

WHERE:  South Hall of the Los Angeles Convention Center.

     For up-to-the-minute information, go to www.ent-techworld.com