ADVISORY/Shoreline to Host Two Multimedia Webcasts Addressing the Phone System Design Challenge for Professional Services Firms and Financial Institutions.

News Editors/High-Tech Writers

ADVISORY...for Tuesday (April 22)

--(BUSINESS WIRE)

BKF and Bay Federal Credit Union to Highlight Optimal Solutions

for Their Businesses; Kevin Tolly to Address Reliability

WHO: Shoreline Communications, a pioneer in the development of IP PBX systems

WHAT: Phone System Design Challenge Webcasts feature customers who discuss the challenges faced by their businesses, the IP phone system options available on the market, and how they designed and delivered the optimal solution for their firms. Kevin Tolly, president of The Tolly Group, the premier independent test lab in the networking industry, will address the state of the art of reliability in IP phone systems in both webcasts. Jennifer Stagnaro, Shoreline's chief marketing officer, will moderate each session.

Professional Services: Derrick Crandell, IT director for leading civil engineering firm BKF, will discuss his successful phone system deployment. Rated as the largest Silicon Valley civil engineering firm for six years in a row by the Silicon Valley Business Journal, BKF is located in Northern California and was founded in 1915. Challenges included:

-- providing consultants local presence on construction contracts

without needing to be onsite

-- enhancing consultant productivity at project sites

-- better enabling the receptionist to direct call traffic from

anywhere and never missing an after-hours call

-- creating project archival of all voicemail and email

communications

-- realizing productivity and service quality benefits of

enterprise quality VoIP without additional costs

Financial Institution: Blaine Pack, Bay Federal Credit Union's CTO, will discuss how his organization deployed a successful phone system. Bay Federal Credit Union, in operation since 1957, is a full-service, not-for-profit financial cooperative with seven branches throughout Santa Cruz County, California. Challenges included:

-- making account representatives easily accessible by credit

union members

-- enhancing member satisfaction with loan-making process

-- boosting loan adjustment success rate by providing loan

officers more caller information

-- leveraging high-value experts in the organization by building

virtual groups to best handle call traffic

-- enabling rapid response to business changes and growth with

simpler moves, adds, and changes

WHEN:  April 22, 2003
       10:00 - 10:30 a.m. PDT - Professional Services Phone
                                 Systems Design Challenge
       11:00 - 11:30 a.m. PDT - Financial Institutions Phone Systems
                                 Design Challenge

WHERE: Register online:
       Professional Services:
        www.shorelinecommunications.com/challenge/prof2
       Financial Institutions:
        www.shorelinecommunications.com/challenge/fin2