ADVISORY/Sharp Microelectronics to Reveal Newest BlueStreak ARM7-Based SoCs at Embedded Systems Conference 2004.

Business Editors/High-Tech Writers

ADVISORY...For March 29-April 1

Embedded Systems Conference San Francisco 2004

CAMAS, Wash.--(BUSINESS WIRE)--March 26, 2004

Sharp Microelectronics of the Americas:

WHO: Sharp Microelectronics of the Americas, a U.S.-based division of Sharp Electronics Corporation, headquartered in Camas, Wash., is the worldwide development center for Sharp's microcontroller and System-on-Chip (SoC) initiative.

WHAT: Sharp will unveil the newest advancements in its BlueStreak(TM)line of microcontrollers and System-on-Chip components at the upcoming Embedded Systems Conference in San Francisco, March 29-April 1, 2004. These advancements include:

-- Unveiling of the newest SoC products developed by Sharp to be

added to the BlueStreak line, and Sharp's targeted strategy

for new and emerging multimedia applications.

-- Mass production availability of the LH7A404, 32-bit, ARM9

core-based SoC to support high-end mobile, industrial and

entertainment applications.

-- Demonstration of the comprehensive line-up of ARM-powered

low-cost development hardware and software tools,

documentation and software library, which make up the

necessary tools required for end applications ranging from

cost-conscious toy designs to media-rich devices.

In addition to this news, Sharp will also feature reference designs for the newest BlueStreak MCU and SoCs, and demonstrations of Sharp's MCUs and SoCs running MPEG4, MP3, MIDI and other multimedia software in its booth, #2302.

The company will also highlight its popular low-cost ARM7(TM) and ARM9(TM) development kits designed specifically for Sharp's BlueStreak line of microcontrollers and System-on-Chips. To promote these development kits, Sharp will give away ten ARM Development Kits per day. To be entered into the drawing, attendees may visit Sharp's booth to obtain and complete an entry form. Participants do not need to be present to win.

Finally, Sharp will demonstrate its full line of BlueStreak ARM based 16/32- and 32-bit MCUs and SoCs in the booth, which provide embedded support in products ranging from low-end PDAs and smart toys to high-end mobile, industrial and entertainment applications.

Sharp's activities at Embedded Systems Conference 2004 are part of the company's worldwide commitment to offer engineers a comprehensive line of MCUs and SoCs to shorten development time and overall system cost. BlueStreak MCUs and SoCs are also designed to easily integrate with other Sharp-produced components such as LCDs, optoelectronics and Flash memory. Executives and product specialists will be on-site for further information.

WHERE/WHEN:

Embedded Systems Conference San Francisco 2004

March 29-April 1, 2004

San Francisco, Calif.

Booth #2302

About Sharp Microelectronics of the Americas

Sharp Microelectronics of the Americas, Camas, Wash., is a U.S.-based company and a division of Sharp Electronics Corporation, which is a subsidiary of Sharp Corporation, Osaka, Japan. Sharp is a worldwide developer of core digital technologies that are playing an integral role in shaping the next generation of electronic products for consumer and business needs. Sharp Microelectronics of the Americas offers breakthrough memory, LCD, optoelectronics, CCD, RF/IR, microcomputer and system-on-chip components, along with packaging and integration skills that help design engineers throughout North and South America bring their ambitious ideas to market. Sharp Microelectronics of the Americas is dedicated to improving people's lives through the use of advanced technology and a commitment to innovation, quality, value and design. For more information, visit www.sharpsma.com.

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