ADVISORY/Scudder Investments Launches New Brand and Ad Campaign.

Business Editors

ADVISORY...for Monday Monday: see week. (May 7)

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Scudder Scudder, a surname, may refer to: People

Alec Scudder, a character in Maurice (novel) and Maurice (film)
Horace Scudder, an American editor
Henry Martyn Scudder, M.D., D.D., an American missionary and minister
Ida S.

Investments, the U.S. mutual fund business for Zurich Scudder Investments, is launching a new print advertising campaign that focuses on the theme of investing with a worldwide perspective.

The ads signal the launch of Scudder Investments, the new brand name for the U.S. retail businesses of Zurich Scudder Investments, encompassing mutual funds, variable annuities Variable annuities

Investment contracts whose issuer pays a periodic amount linked to the investment performance of an underlying portfolio. and retirement plans.

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Publication:	Business Wire
Date:	May 7, 2001
Words:	155
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