ADVISORY/Scooter Manufacturer Exhibits at Bike Week for First Time.

Lifestyle Editors/Feature Editors

ADVISORY...for Friday, Feb. 28 to Sunday, Mar. 9

--(BUSINESS WIRE)

WHAT:    Vespa Orlando, retailer of the iconic Vespa(R) motor scooter,
         will be the only scooter dealer with a presence at Bike Week.
         With over 500,000 two-wheeled enthusiasts expected to attend,
         Bike Week is the world's largest event of its kind.  Vespa
         has been embraced by motorcycle aficionados and is proud to
         have a presence at this one-of-a-kind event.

WHEN:    February 28 - March 9, 2003

WHERE:   Daytona Beach, Florida

INTERVIEW/
PHOTO OPPS: -- Visit Vespa booth (Beach & Main) to see the latest
               models available in nine colors: white, pearl,
               alabaster, platinum, red, light blue, cobalt blue,
               black, light green
            -- Interview vintage and current Vespa owners about why
               they choose to ride scooters
            -- Photograph "non-traditional" scooter enthusiasts on a
               Vespa

BACKGROUND: Manufactured by Piaggio in Tuscany, Italy, the Vespa was
            designed in 1946 by Enrico Piaggio as a solution to
            transportation following the destruction of World War II.
            Combining the best elements of aeronautics, automobiles
            and motorcycles, it instantly became an icon of design and
            economy.  In 2000, after a 15-year hiatus, the fabled
            Italian scooter returned to the U.S. to entice new
            generations with its efficient, entertaining and still
            nostalgic nature.

CONTACT: For more information or to line up an interview with a Vespa
         rider, please contact:

         Staci Miller
         SJ Communications
         P: 818-385-0167
         [e-mail]

         Bruce Albertson (contact only for last minute interview
           requests at show)
         Vespa Orlando and Vespa Tampa
         P: 407-718-8497