ADVISORY/Scooter Enthusiasts Worldwide Flock to Las Vegas for Annual Rally.

Entertainment/Automotive Editors/Assignment Desks

ADVISORY...for Friday - Monday (Feb. 14 - 17)

--(BUSINESS WIRE)

                            Upcoming Event

WHAT:       More than 1,000 people (including 400 from the U.K.) are
            expected to attend the High Roller Scooter Rally on
            Valentine's Day Weekend to share their love of their
            scooters and participate in events ranging from group
            rides to a scooter show.

WHEN:       Friday, February 14 through Monday, February 17, 2003

WHERE:      Las Vegas, Nevada

PHOTO OPPS: Friday, February 14, 2003
            5 p.m. - Meet & greet at Klondike Inn & Casino (5195 S.
            Las Vegas Blvd.)
            -- Gathering next to the old "Welcome to Fabulous Las
               Vegas" sign

            Saturday, February 15, 2003
            10 a.m. - Scooter show & judging at Hard Rock Cafe (4455
            Paradise Rd.)
            2 p.m. - Scooter Ride to Red Rock Canyon Recreational Area
            -- Scenic drive through city suburbs and mountain tops

            Sunday, February 16, 2003
            2 p.m. - Picnic at the Stock Exchange (4213 W Sahara)
            -- Portion of proceeds donated to a local homeless charity
               group
            -- Scooter awards announced and Vespa ET2 raffle prize
               awarded

BACKGROUND: The High Roller Scooter Rally, one of the biggest and
            best scooter rallies in the U.S., gives scooter
            enthusiasts from around the world the chance to combine
            the thrill of scootering with the excitement of Las Vegas.

            Manufactured by Piaggio in Tuscany, Italy, the Vespa was
            designed in 1946 by Enrico Piaggio as a solution to
            transportation following the destruction of World War II.
            Combining the best elements of aeronautics automobiles and
            motorcycles, it instantly became an icon of design and
            economy. In 2000, after a 15-year hiatus, the fabled
            Italian scooter returned to the U.S. to entice new
            generations with its efficient, entertaining and still
            nostalgic nature.

CONTACT:    To line up an interview with a Vespa rider, or for a more
            detailed itinerary, please contact SJ Communications:
            Staci Miller
            P: 818-385-0167
            [e-mail]